Tag Archives: Launches

Drift launches features to support sales teams

Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout. Kim Davis on October 14, 2022 Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data … Continue reading Drift launches features to support sales teams →

Hot Topic launches metaverse Halloween collection on Roblox

Metaverse Branding

The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop. Chris Wood on October 6, 2022 This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic … Continue reading Hot Topic launches metaverse Halloween collection on Roblox →

DoubleVerify Launches Attention Measurement, Mondelez First To Use

Marketing Platforms

DoubleVerify Launches Attention Measurement, Mondelez First To Use by Laurie Sullivan @lauriesullivan, October 5, 2022 DoubleVerify this morning unveiled the DV Attention Lab, a new attention-based measurement service its positioning as an alternative to third-party cookie-based targeting. The service, which uses in-depth attention data to measure ad exposure and engagement, has Mondelez International as its … Continue reading DoubleVerify Launches Attention Measurement, Mondelez First To Use →

Neutronian’s Process For Verifying Minority Ownership Companies Launches

Corporate Challenges

Neutronian’s Process For Verifying Minority Ownership Companies Launches by Laurie Sullivan @lauriesullivan, October 4, 2022 Neutronian on Tuesday launched NQI Minority Ownership Verification, a standard approach to validating and scoring companies based on minority ownership. Undertone’s Uplift Collective is the first to allow independent verification of its network. It will allow media buyers to verify … Continue reading Neutronian’s Process For Verifying Minority Ownership Companies Launches →

Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers

Instacart

Instacart Health Launches, Gives Brands Initiative To Connect With Consumers by Laurie Sullivan @lauriesullivan, September 28, 2022 Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the ways they can use food as medicine to heal body, mind, and spirit. More than … Continue reading Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers →

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser

Metaverse

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser by Colin Kirkland , September 22, 2022 Niantic, the company behind popular AR (augmented reality) game “Pokémon GO” and the 8th Wall AR developer platform, has announced the launch of Lightship VPS (visual positioning system), a browser-based technology that allows developers to build … Continue reading Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser →

Samsung launches weeklong metaverse and NFT activation

Cryptocurrencies NFT

Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland. Chris Wood on September 12, 2022 Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they … Continue reading Samsung launches weeklong metaverse and NFT activation →

IHeartMedia launches metaverse hub iHeartLand in Fortnite

Metaverse

The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth. Chris Wood on August 25, 2022 This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse … Continue reading IHeartMedia launches metaverse hub iHeartLand in Fortnite →

YouTube Launches Podcast Page For U.S. Users

YouTube Channels

YouTube Launches Podcast Page For U.S. Users by Colin Kirkland , August 22, 2022 Despite the lack of any formal announcement, YouTube has launched its own podcast page, according to 9to5Google. U.S. consumers are now able to see popular podcast channels, episodes, playlists, categories and recommended shows alongside the site’s existing Explorer page. Podcasting may … Continue reading YouTube Launches Podcast Page For U.S. Users →

TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

TikTok Marketing

By Danica Lo August 17, 2022 TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools … Continue reading TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping →