Lara Berendt — March 27, 2017 — March 27, 2017 When marketing managers, IT administrators, copywriters, designers and developers come together to hash out project plans and timelines, things go more smoothly when everyone can speak the same language. So what do you do if you don’t know your duotone from your parallax? We can … Continue reading 15 Web Design Terms to Help You Navigate the Latest Trends
Melissa Burns — December 22, 2016 Follow @Melissa_Burns— December 22, 2016 Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some … Continue reading The Latest Trends in Native Advertising (and How to Avoid Scams)
Julie Chomiak — November 30, 2016 — November 30, 2016 With the constant social media innovation, it’s no surprise that Instagram recently announced that its platform will support live streaming as well as disappearing video and messages. Sound familiar? Disappearing messages and videos are what made Snapchat famous, and Facebook (which owns Instagram) rolled out … Continue reading What Instagram’s Latest Features Mean for Your Social Media Marketing
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. Dave Davies on October 28, 2016 For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in … Continue reading A Penguin’s Tale: Responding to the latest update
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond. Jason Warnock on October 26, 2016 One of the things I love about my job is that marketing is constantly evolving. Just when you … Continue reading Making sense of the latest trends in digital retail
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them. Andrew Waber on October 12, 2016 Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over … Continue reading What marketers should know about Instagram’s latest tests and rollouts
by Brian Brinkmann Follow @BrianFBrinkmannSeptember 11, 2016 Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding to differentiate their product benefits, increase market share, and command higher prices – in other … Continue reading The Latest Trend in Product Line Extension: Become a Software Company
By Garry Grant June 16th, 2016 On May 12th, Google released a mobile friendly update that boosted the ranking signal for new mobile friendly sites. In the following weeks, we looked at our clients and discovered that although mobile friendly sites got the boost, non-mobile friendly sites got a small decrease. We also saw some … Continue reading Analyzing Google’s Latest Mobile Friendly Update
by Chris Boyles June 13, 2016 Follow @chrsboylsJune 13, 2016 What can a Silicon Valley venture capitalist tell you about content marketing opportunities? Plenty. That’s because for 21 years, Kleiner, Perkins, Caufield & Byers’ Mary Meeker has obsessively studied how people use the Internet. Meeker presented her 2016 Internet Trends report last week and here’s … Continue reading Mary Meeker’s Latest Internet Trends Report Suggests Content Marketers Should Focus on Snapchat, Facebook Video
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016 Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover
