by Chris Boyles June 13, 2016 Follow @chrsboylsJune 13, 2016 What can a Silicon Valley venture capitalist tell you about content marketing opportunities? Plenty. That’s because for 21 years, Kleiner, Perkins, Caufield & Byers’ Mary Meeker has obsessively studied how people use the Internet. Meeker presented her 2016 Internet Trends report last week and here’s … Continue reading Mary Meeker’s Latest Internet Trends Report Suggests Content Marketers Should Focus on Snapchat, Facebook Video
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016 Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover
by Aaron Agius February 10, 2016 Follow @IAmAaronAgiusFebruary 10, 2016 Okay, so you’ve just written a stellar blog post. You click ‘Publish’ on WordPress and wait for the hits to come pouring in… Except they don’t. What went wrong? Your blog post was great! Blogging is an incredibly powerful online tool for driving interest in … Continue reading How to Get Eyes on Your Latest Blog Post: A Game Plan for Businesses of Any Size
by Andrew Dalglish January 6, 2016 Follow @circle_researchJanuary 6, 2016 A new report from Circle Research and B2B Marketing Magazine reveals that the allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their … Continue reading Social Media in B2B – The Latest Stats [Infographic]
by Andy Beohar December 15, 2015 Follow @sevenatomsbuzzDecember 15, 2015 Facebook has recently introduced two new tools that help businesses improve their local marketing. Local awareness ads make it easy for brands with multiple locations to create unique and relevant ads for each store, while Local Insights offer companies important information about those who are nearby. … Continue reading “Locals Only”: Facebook’s Latest Tools Leverage Location
by Apeksha Harihar December 9, 2015 Follow @apekshahariharDecember 9, 2015 With over 50 million businesses now using Facebook Pages to connect with their customers, Facebook announced some new updates around the same. “People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions. Now … Continue reading Facebook’s Latest Utilitarian Updates for Pages That You Need to Know About
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
Andrew DalglishSeptember 7, 2015 The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this … Continue reading Social Media in B2B – The Latest Etats
Blake HarrisAugust 3, 2015 (August 06, 2015), we took a closer look at Adweek’s “Here are 13 Hot Digital Marketing Stats from the Past Week, and tried to break down what these numbers really mean. Today, we’ll continue that endeavor, with Stats #8-13: [In case you missed Part 1, the article can be found here] … Continue reading Interpreting the Latest Digital Marketing Stats (Part 2 of 2)
Denise McArthurJuly 31, 2015 Later this week, we’ll be publishing a post that compiles and analyzes the most relevant metrics with regards to the power of video. In light of this endeavor, we were particularly struck by an Adweek article last week titled “Here are 13 Hot Digital Marketing Stats from the Past Week.” The … Continue reading Interpreting the Latest Digital Marketing Stats (Part 1 of 2)
