by Nic WintersSeptember 9, 2016 It’s time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content on the homepage changes … Continue reading The Last Go-Round for the Homepage Carousel
by Nicola FaulknerAugust 9, 2016 Sometimes we can get so caught up in our day-to-day lives that we forget to stop and take time out for ourselves. How many of you are thinking “I wish I’d booked that holiday, I could really do with a break?” I’m definitely guilty of being one of those people … Continue reading Last Minute Holiday Deals – Are You Pushing Them?
by Craig Scribner Follow @craig_scribnerAugust 7, 2016 Not that many years ago, the field of data analytics was like the wild west, with stakeholders making their claims without considering how their interests should be governed within a wider community. But now, maverick analytics implementations are a dying breed. Tag Management Systems are here to provide … Continue reading Taming the Last Frontier in Analytics and Marketing
by Aaron Baar, Staff Writer, June 28, 2016 It’s sometimes hard to pinpoint where search marketing falls in the funnel. Is it at the top, when consumers are just beginning consideration and gathering information? Or is it at the end, when consumers are ready to buy and are looking for a place to purchase? Arguments … Continue reading Using Search To Make The Last Mile Count
by Jess Mizerak May 4, 2016May 4, 2016 Ladies and gentlemen, the 3rd largest retail holiday is upon us! That’s right, whether you call her Mom, Mommy, or Mother Dearest, Mother’s Day is right around the corner. But it’s not too late to promote your store for the shopping rush. In fact, a whopping 18% … Continue reading Last Minute Shoppers Are the Key to Mother’s Day Sales
by Debi Lewis December 31, 2015 Follow @jebrawebDecember 31, 2015 2015 brought us some subtle, seemingly-invisible changes in the way web sites worked to support and enhance the businesses and organizations they represent. For many web site owners, this was less the year of the redesign than it was the year of the behind-the-scenes tweak. … Continue reading 3 Things You Should Have Done for Your Web Site Last Year
by Paul Mauer December 22, 2015December 22, 2015 T’was the night before Christmas, and all through the web were last-minute shoppers – their hearts filled with dread. Last-minute shopping makes everyone stressed. Even if the gifts have been purchased and wrapped for weeks, as the window for holiday shopping begins to close the task list … Continue reading Save the Shoppers: 3 Ways to Leverage The Last Minute Holiday Rush
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
by Kate Boyce November 16, 2015 Follow @LeadForensicsNovember 16, 2015 Q4 is a special time of year for most organisations. There can be a real buzz in the air as you edge closer to seeing if you have hit your targets and got the results you were aiming for. In some cases you may already … Continue reading How MDs Can Lead Their Company On to Reach Its Targets During the Last Quarter
Aggregated statistics from e-commerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms. Pamela Parker on November 11, 2015 As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in 2016, giving retail marketers benchmarks as the season goes … Continue reading Online Retail Traffic And Conversions Warmed Up Last Week
