Jeanette Nyden — August 18, 2017 Follow @JeanetteNyden — August 18, 2017 DasWortgewand / Pixabay Cheryl Jones, Director Corporate Alliances for Starbucks, addressed the Women’s Business Owner’s luncheon in Seattle, Washington. In her presentation, Cheryl stressed the growing importance of creating alliances as a primary way to increase product to market profitability and vertical marketing … Continue reading A New Model for Negotiating Alliances That Last
Virginia Franco — August 4, 2017 Follow @VAFrancoResumes — August 4, 2017 geralt / Pixabay While most people who come to me recognize they need assistance in writing a resume, I’ve discovered that beyond that job search misconceptions are prevalent — even among the most successful professionals — and particularly if it’s been awhile since … Continue reading Been Years Since Your Last Job Search? Common Job Search “Truths” that Hold Water — And Those That Don’t
Erika Dickstein — August 2, 2017 Follow @springinsight — August 2, 2017 stux / Pixabay Hello everyone! I’ve been spending a fair amount of this month relaxing poolside, cocktail in hand, celebrating my birthday with loved ones in Hawaii. Lest you think I was completely idle during that time, let me assure you: I was. … Continue reading First One In, Last One Out
Jeanette Nyden — May 16, 2017 Follow @JeanetteNyden— May 16, 2017 Have you gotten a call like this before? “Hi, Susan. I sent over the contract. Did you get it? And, my boss told me that he wants a couple of more people trained on your system that were not included in the contract. This … Continue reading Overcome Last Minute Price Objections by Making Tradeoffs
Bobby Kittredge — May 7, 2017 — May 7, 2017 One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need! Building a successful … Continue reading The Last Guide to AdWords Account Structure You’ll Ever Need
Arik Hanson — December 20, 2016 — December 20, 2016 If you work in the world of social media marketing, your days are most likely filled with: Creating content Meetings Managing communities More meetings Developing dashboards Even more meetings And more meetings Fact it–you’re busy. Head down, hair on fire, 24/7, 365. That’s just the … Continue reading When Was the Last Time You Conducted a Social Content Audit?
by Aaron Baar, Staff Writer, December 13, 2016 There are fewer than two weeks left in the 2016 holiday shopping season, and while many — if not most — marketers are deep into their search marketing plans, there’s still time to make adjustments and get those last-minute customers. By quirk of the calendar, there are … Continue reading There’s Still Time! Last Minute Search Ideas
Nicola Faulkner — October 28, 2016 — October 28, 2016 Halloween is fast approaching and is a prime email campaign opportunity for the travel, leisure and retail industries. Here we focus on promoting local deals and pushing those last minute sales leading up to Halloween. Targeting by Location If you’re promoting local Halloween events make … Continue reading Using Email to Push Last Minute Halloween Deals
by Dhariana Lozano Follow @DhariLoOctober 13, 2016 The end of the year means holiday after holiday, and an opportunity for your brand to give your fans a little surprise and delight while creating more reach and visibility for yourself. You still have time to set up a holiday social media campaign! Here are 6 social … Continue reading 6 Last Minute Holiday Social Media Campaigns to Try This Season
by Travis Teo Follow @scenzzSeptember 12, 2016 In the era of the programmatic advertising, we see influx of ad technology focusing on Supply side, Demand side and everything in between from Data Management Platform, Ad Verification, which allow advertisers to do precision targeting based on demographics, behaviour and intend, achieving the utopia of “Right Message”, … Continue reading Creatives Management Platform – Last Frontier of Programmatic Advertising
