by Jim LounsburyOctober 19, 2016 Who is your perfect content partner? A big brand? A cool start-up? A charity you believe in? Or is it a repeat customer who puts you on a retainer to create artful short film projects with great budgets? (Don’t laugh, they do exist). In today’s highly collaborative world these opportunities … Continue reading The 4 Secrets to Landing Your Ideal Content Partner
by Laura MacPhersonOctober 9, 2016 It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call? It’s frustrating for small businesses owners … Continue reading Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing
by Brad Smith Follow @bsmarketerOctober 8, 2016 When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been … Continue reading The Art & Science of High-Converting Landing Page Images
by Laura MacPhersonOctober 7, 2016 How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action when they land on your site? Bottom line, are you getting the phone calls or form fills you need? If not, landing pages may be … Continue reading Landing Pages are the Missing Link in Your Online Marketing Strategy
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice. Mona Elesseily on October 7, 2016 When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, I’ll discuss … Continue reading The 7 best ad and landing page elements to boost online conversions
by Kevin Ho Follow @mayoshrimpOctober 6, 2016 Something weird happens to someone when they watch an entire season of a show over a weekend. You can start seeing things… Strange things… This happened to me when I recently watched all 8 episodes of the Netflix series, Stranger Things in a single day. (No judging!) Now … Continue reading 4 Strange Things To Optimize Landing Page Conversions
by Ronaldo GomezSeptember 29, 2016 Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate … Continue reading 5 Critical Elements Every Landing Page Needs
Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts. Dianna Huff on September 26, 2016 For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due … Continue reading 3 tips for tracking response to industrial tradeshow print ads and landing pages
by Kevin George Follow @imkevin_monkSeptember 23, 2016 Just like in the fantasy movie ‘The Chronicles of Narnia’, Landing Pages are the crafty doorways to a parallel dimension for boosting email marketing campaigns. A study indicated that 48% of marketers built a new landing page for each marketing campaign. This is just the beginning. These lead … Continue reading Mythical E-Commerce Email Templates & Their Landing Pages
by Bonnie Harris Follow @waxgirl333September 11, 2016 Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with geo-targeted landing pages that contain information about this city. Most importantly, however, you’d want these landing pages to … Continue reading 4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page
