Tag Archives: Landing

Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Fahad Muhammad — December 20, 2016 — December 20, 2016 Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by … Continue reading Should You Use Navigation on Landing Pages? A Data-Driven Consideration →

Google AdWords: Increase your Quality Score by Doing These to Your Landing Page

Deji Atoyebi — December 18, 2016 Follow @I_amAtoyebiDeji— December 18, 2016 Advertising on Google AdWords is a sure-fire way to grow your business online. Businesses make $ 2 in revenue for every $ 1 they spend on AdWords, Google reported. Despite the prospects, many businesses leave money lying on the table by not employing the … Continue reading Google AdWords: Increase your Quality Score by Doing These to Your Landing Page →

Role of a Landing Page in an Email Campaign

Kevin George — November 5, 2016 Follow @imkevin_monk— November 5, 2016 An email marketing campaign is like a house. Its built brick-by-brick by combining different elements such as Email deliverability, Subject line, clean list, personalization and most important, a campaign specific landing page.Even though important, the landing page is sometimes overlooked or not optimally utilized. … Continue reading Role of a Landing Page in an Email Campaign →

7 Stats-Based Fixes for Greater Landing Page Conversion Rates

Will Kerschbaum — November 2, 2016 Follow @billkerschbaum— November 2, 2016 If you’re like most B2B companies, your website visitor-to-contact conversion rate is less than 2%. By comparison, the top 25% of companies are converting at a significantly higher rate of more than 5%. But to increase your overall conversion rates, you need conversion points, … Continue reading 7 Stats-Based Fixes for Greater Landing Page Conversion Rates →