by shanebarkerAugust 11, 2016 Have you ever needed to ‘pinch and zoom’ to resize content while doing some online browsing on your phone? It’s likely that you’ve landed on a non-mobile-optimized page and quickly left. It’s a frustrating and disappointing experience—text is hard to read, images are hard to click, and buttons and links are … Continue reading How to Optimize a Mobile Landing Page that Converts
by Kristin LisakAugust 10, 2016 Landing pages are the key step in converting website visitors who are strangers into new leads. You give your visitors something of value, and they, in turn, give you insight into how to market to them. But how do you garner awareness for your landing pages? Let’s review some best … Continue reading Landing Page Promotional Tips to Drive Qualified Leads
by Emma Siemasko Follow @emmafayesAugust 7, 2016 A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away. “WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still…no conversion.” Sound familiar? Marketers everywhere work tirelessly to optimize … Continue reading 6 Landing Page Copywriting Principles for More Conversions
by Camille FrancAugust 21, 2016 There’s a lot of confusion over the “ideal” landing page conversion rate. In reality, a good conversion rate depends a great deal on your goals, your target audience, and your industry. Search Engine Land performed a detailed study in 2014 and found that: 25% of the landing pages it reviewed … Continue reading 6 Tips To Help You Design A Landing Page That Converts
by Andrew Raso Follow @marketinggurus3August 8, 2016 If there’s one thing I’ve learned in all my years of working with clients, it’s that no two landing pages are the same. And even if they are, that doesn’t mean they’ll convert the same way. Every landing page involves an assortment of components used in different ways … Continue reading The 10 Elements That Make a Successful Landing Page
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. Khalid Saleh on July 22, 2016 There are few things more important for conversion rate optimization than your landing page copy. If your … Continue reading 3 signs your landing page copy is leaving your visitors high and dry
Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. Marcus Miller on July 11, 2016 We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is … Continue reading The perfect local SEO landing page
by James Scherer July 6, 2016July 6, 2016 Are you driving traffic to your WordPress website? Are you creating content, paying for ads or invested in social media? All of these strategies cost money (even if it’s your time). Do you want to know the single factor that can ensure you’re getting the maximum value … Continue reading Why You Should Add Landing Pages to Your WordPress Site
by Kevin Ho July 5, 2016 Follow @mayoshrimpJuly 5, 2016 Creating a high converting landing page can be one of the most rewarding and frustrating tasks assigned to any marketer. And that’s because there’s an unlimited number of variables that go into why a page converts or not. At any given time there can be … Continue reading 7 Landing Page Growth Hacks To Skyrocket Conversions
