From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. Dan Taylor on April 4, 2025 Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual … Continue reading How to use GA4 events to track and measure your KPIs
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships. MarTechBot on January 13, 2025 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is … Continue reading Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media. MarTechBot on March 26, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how … Continue reading Social media KPIs and frequency: Best of the MarTechBot
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment
Monday, May 2, 2022 My Favorite Ecommerce KPIs May 2, 2022 • Christopher Dobroth I’ve worked in ecommerce since 2006, managing small and large B2C and B2B companies in various industries. I’ve relied on key performance indicators in my journey to keep those businesses on track. What follows are the KPIs I use in my … Continue reading The Best Ecommerce KPIs
Aleh Barysevich December 26, 2021 Influencer marketing is one of the most effective marketing channels. At least 90% of the Influencer Marketing Hub survey respondents believe it. Many B2C brands use influencer marketing as a part of their marketing activities. Nothing is surprising about that. Collaborations with popular bloggers in your niche often perform better … Continue reading 10 Influencer KPIs to Monitor
Stacy Lee December 16, 2021 Business leaders will often see their strategies fail, regardless of how much thought they put into it. Not every effort pays off, and not every investment is worthwhile. It’s easy to believe that the worst thing that could happen in these cases is to waste money. Yet, that would be … Continue reading Recruitment KPIs & Ways to Boost Them with Your Recruiting SaaS
Dave Sutton November 3, 2021 As a channel partner, you don’t have much time to spend with your CRM system. At a minimum, it needs to deliver the data you need when you need it and in an easy-to-consume format. At TopRight, we’ve identified key areas where channel partner management (CPM) is most effective when … Continue reading 8 KPIs to Track Channel Partner Management
Himaan Chatterji October 7, 2021 Take a step back and reflect… How often have you started a business venture or project but didn’t know when to stop developing the model or if the content you were generating was appropriate or sufficient? As a content writer, I always serve my audience by providing insightful, actionable, and … Continue reading Top 5 KPIs for Freelance Writers
