Starting your marketing or website building journey? A common train of thought is that if you’ve got the quality and popularity to back your site, then your rankings will take care of itself. Unfortunately, this is not how Google or other search engines work.
Google currently indexes an estimated 56.5 billion pages. That’s an enormous amount of competition. In 2022, it’s not enough to simply have a website & expect customers to find you: you need systematic, high quality SEO software solutions to help.
SEO software helps you improve your website’s ranking, either through on-page optimization or link building, and is essential to climbing the SEO ladder. Not sure which is the right pick for you? Read on for our curated list of the best SEO software solutions on the market in 2022.
Read on for our curated list of the best SEO software solutions on the market in 2022.
Our Pick for Best SEO Software: SEMrush
When it comes to SEO, the right keywords are crucial. You need to find optimized keywords, use them in specific places, and track your progress to see how you’re doing. SEMrush has particularly impressed us with its 20-billion-keyword Magic Tool.
SEMrush also offers a wide variety of tools to help you research your competition, track your rankings and measure your progress, saving you the hassle of switching between different tools.
With the most accurate data for search volume and position tracking tools on the market, SEMrush is the clear winner for the best SEO software. To top it all off, users don’t need to be SEO experts?—?the platform has an intuitive and user-friendly interface that doesn’t require any SEO experience to get started.
The Best SEO Software
SEMrush?—?Best overall SEO software for competitor analysis
Ahrefs?—?Best for small to large-sized site owners
1. SEMrush?—?Best SEO Software for competitor analysis
Created in 2008, SEMrush has become a top player in the SEO software market. It offers a wide range of features, including backlink analysis, keyword research, and site audits.
The more websites that have the same goal as yours, the harder it becomes to rank on top. Fortunately for you, however, SEMrush has a solution and can help ensure success by figuring out keywords that will bring traffic from your competitors’ websites right into yours.
With SEMrush, you can manage all your social media accounts from a single place and auto-schedule posts to ensure that the content for each of these channels is coming in at an appropriate time. This will help improve how others perceive both yourself and foster growth on web reputation through consistent messaging across various networks.
SEMrush is a one-stop-shop for all of your SEO needs. With it, you can easily track the activities of up to 5 competitors and even delve deeper into regional CPC rates with SEMrush’s Domain vs. Domain tool. Whether looking at website A/B testing or pulling paid traffic on dry days, this data has something that could help answer any question(s) in mind.
Most accurate tools on the market
Implements Google Ads keywords
20 billion keywords on the Magic tool
Higher price than other platforms
Limited API access for basic accounts
Limited keywords on search engines other than Google
2. Ahrefs?—?Best for small-to-large sized site owners
With a sophisticated index for backlinks, site owners of all sizes can use Ahrefs to check SEO rankings across various domains. It’s in the top group when it comes to tools that cover every function needed. From monitoring crawl activity to analyzing content data, this tool has you covered.
The Site Explorer from Ahrefs is an essential tool for website owners who want to understand the competition and how they rank. It provides a list of all important factors such as keywords, traffic values (based on lifetime user performance), number/ranking factors in the Google Ads program which helps you analyze your competitors’ strategies better.
With its Site explorer, you can find out if a site has been optimized for keywords, how many people visit it, and what their favorite topic is. This tool also reveals any paid advertising on this website so that we know which campaigns work best.
The RankTracker allows you to monitor your site’s performance in Google’s 1st-page ranking. And, when it comes to discovering new words or expanding on existing ones, just use the keyword explorer. It will provide suggestions from Google, YouTube, Amazon, and many international sites too, so there is no limit to your brand’s reach.
Keyword index has over 10.3 billion keywords
Intuitive, user-friendly design and smooth aesthetic
Content explorer for SEO-friendly topic suggestions
Configuration can be time-consuming
Limited integrations with Google
3. Siteimprove?—?Best for autopilot SEO monitoring
Siteimprove makes it easier than ever to optimize your website for better accessibility. The platform offers a suite of tools that enable organizations, no matter their size or budget, to meet WCAG standards and keep themselves legally compliant with accessibility laws while doing so.
They’re always available for purchase at an affordable price point, which will fit any company’s needs well enough?—?so there’s no need to break your bank in the process.
Siteimprove’s Page Reports feature allows you to pinpoint any accessibility issues with your website quickly and easily. You can have the source code for these errors highlighted within a page or across multiple pages, which makes finding them much easier than searching through HTML files line by line.
It also checks all other aspects in order to make targeted improvements right away so users get an improved user experience as soon as possible.
Offers blog and webinars
Slow site crawling
False errors clearing
4. Moz Pro?—?Perfect for small business that aims to scale