Shea Castle June 26, 2020 Intro When it comes to measuring ABM, it can be hard to know where to start. Within a traditional lead-based model, it’s easy to understand leads created, conversion rates, opportunities opened, pipeline, closed won revenue, etc. But within ABM, since you’re already focused on the accounts that matter, some of … Continue reading ABM KPIs for Your Leadership Team
Ashley Hill — April 11, 2020 Chances are, you’ve heard a lot about KPIs—key performance indicators—and have thought a lot about selecting a few to help track your brand’s growth. But where do you begin? What kinds of things should you even be tracking? Or maybe you’ve chosen a few KPIs, but they just aren’t … Continue reading Finding the Right KPIs for Your Business
Julia Tiedt — January 28, 2020 Changing the way your industry thinks is quite a lofty goal. But there’s a reason for sayings like, “If you shoot for the moon, you will land among the stars.” Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them. On the … Continue reading 5 KPIs to Measure Thought Leadership
Chintan Jain — September 25, 2019 Whether you’re trying to grow muscles or a business, it’s very difficult to understand the impact of a new methodology without measuring the progress. This is the case with procurement management as well. When you automate your procurement processes, you also need to identify appropriate KPIs (key performance indicators) … Continue reading 8 KPIs to Evaluate Procurement Performance
Jibran Qureshi — September 24, 2019 Small businesses encounter a variety of challenges, most of which have an impact on their finances. They have a higher vulnerability to the impact of poor decision making and inefficient financial management, than medium or large businesses. Poor decision making arises when decision-makers use inaccurate, irrelevant or … Continue reading 8 Financial KPIs to Help Improve Performance
Nicole Blanckenberg — June 26, 2019 Follow @https://twitter.com/NicoleBlancken — June 26, 2019 Last month we looked at all the top eCommerce KPIs to follow and how to create your own based on your goals. But what about those KPIs that specifically help you monitor and optimize your Google ads? What are the must-track PPC KPIs … Continue reading 9+ Must-Track eCommerce KPIs to Ensure Google Ads Success
Nicole Blanckenberg — May 9, 2019 Follow @https://twitter.com/NicoleBlancken — May 9, 2019 So many eCommerce Key Performance Indicators (KPIs), so little time! Data is an online business’s best friend, guiding you to more traffic, sales, customer service and marketing opportunities and pointing to key gaps in your strategies. Yet, so many eCommerce entrepreneurs aren’t using … Continue reading 54 Top eCommerce KPIs to Monitor for Max Success
We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service
Charlotte Rowe — March 29, 2019 — March 29, 2019 We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. But how do you know when … Continue reading 5 KPIs to Track and Measure Blog Success
Jake Rheude — February 8, 2019 Follow @jakerheude — February 8, 2019 When you’re bootstrapping an ecommerce startup, there are so many details and moving parts it can make your head spin. Unfortunately, what often gets lost in the hectic early stages of development is how to best control your supply chain. Late or missed … Continue reading What Your Startup Needs to Know About Supply Chain KPIs
