Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. Julie Joyce on June 21, 2017 Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and … Continue reading What link builders really want you to know
Bob Hutchins — June 20, 2017 Follow @Bobhutchins — June 20, 2017 Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the … Continue reading Everything You Need to Know NOW About Social Video Marketing
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Casie Gillette on June 20, 2017 Times have changed. Gone are the days of yearly algorithm updates that would upend the search results … Continue reading What advanced SEOs need to know about algorithm updates
Susan Friesen — June 19, 2017 Follow @eVisionMedia— June 19, 2017 Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases … Continue reading How Video Establishes “Know, Like and Trust” With Your Target Audience
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. Patrick Stox on June 9, 2017 If you’re running WordPress, did you notice a recent change … Continue reading What you need to know about Referrer Policy
Rachel Bailey — June 8, 2017 Follow @rachelf414— June 8, 2017 geralt / Pixabay It’s scary how smart scammers are these days. According to Bloomberg BNA, the number of organizations that fell prey to a W-2 email scam rose substantially this year. Citing IRS officials, Bloomberg explained that this scam involved identity thieves posing as … Continue reading How to Know If It’s Really the IRS Contacting You
Pam Aungst — June 2, 2017 Follow @PamAnnMarketing— June 2, 2017 Wouldn’t you love it if people could search for your products in Google and buy them right then and there? As a searcher, wouldn’t it be convenient to skip a few steps in the purchase process by buying products directly from search results? That’s … Continue reading Google AdWords’ Buy Button: What You Need to Know
Jenny Stilwell — June 2, 2017 Follow @jennystilwell— June 2, 2017 When the time comes to ramp up your business, and invest resources for growth, you really need to know your numbers so you don’t invest in the wrong things. Here is a very simplified summary of the key numbers you need to know: Sales … Continue reading Scaling Up – Know Your Numbers
Kaitlyn Hammond — May 31, 2017 — May 31, 2017 If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a … Continue reading Google Analytics: Everything You Need to Know to Track Your Traffic
Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches
