Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models
Conor Bond — February 11, 2019 — February 11, 2019 As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the … Continue reading 7 Recent Online Advertising Updates You Should Know
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens
Jake Rheude — February 8, 2019 Follow @jakerheude — February 8, 2019 When you’re bootstrapping an ecommerce startup, there are so many details and moving parts it can make your head spin. Unfortunately, what often gets lost in the hectic early stages of development is how to best control your supply chain. Late or missed … Continue reading What Your Startup Needs to Know About Supply Chain KPIs
Zach Heller — February 9, 2019 Follow @zheller — February 9, 2019 Transparency in business leadership is critical. When leaders are transparent, they build trust and credibility. Their teams generally have a more favorable view of them, as well as the company as a whole. Transparency encourages open communication, problem-solving, and respect. These are the … Continue reading Does Everyone on Your Team Know the Goals?
Josh Spilker — February 7, 2019 — February 7, 2019 rawpixel / Pixabay You get a spreadsheet report by email every Friday. It shows your revenue numbers, the number of orders and other key metrics for your business. It’s important stuff. And Jonathan does a great job putting it together. However, Jonathan is sick for … Continue reading Does Your Team Know Your Workflow Processes?
Kelly MicKey — January 30, 2019 — January 30, 2019 The first 100 days of a new marketing leadership position can be both exciting and stressful. Whether you are new to your organization or the role, you’ll be tempted to come in and start making changes on Day 1. After all, you’re an experienced marketer … Continue reading The First 100 Days: What Every New Marketing Leader Needs to Know
Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform
Tiffany Fowell — January 15, 2019 — January 15, 2019 There are so many elements to building your brand’s presence on social media that it can be tempting to dive right into posting. You have to start somewhere, right? While that’s definitely true, where you start matters—a lot. Taking time to set social media goals … Continue reading Social Media Goals: What You Need to Know
Nicole Blanckenberg — January 4, 2019 Follow @https://twitter.com/NicoleBlancken — January 4, 2019 Want to know who your biggest rivals are and how to spy on competitors? We’ve got a box of handy tricks and apps for you to use. To become a successful online store, you need to keep your finger firmly on the pulse … Continue reading Want to Know How to Spy on Competitors? 12 Tools & Hacks
