Mike Parry — February 26, 2019 — February 26, 2019 It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. … Continue reading Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls
Tag Archives: Know
4 Things Your Leaders Should Know by Now
Liz Kislik — February 26, 2019 Follow @lizkislik — February 26, 2019 For some of my clients, I meet with midlevel directors and managers or frontline supervisors and team leaders to assess what their concerns are, and what support they need to be successful. Way more often than you’d think — or maybe not — … Continue reading 4 Things Your Leaders Should Know by Now
Lending Terms Business Owners Need to Know
Robert Gloer — February 21, 2019 Follow @IOUFinancial — February 21, 2019 Many business owners haven’t had the opportunity to attend fancy college programs in business and finance. Nonetheless, there are many terms related to loans and credit that you need to understand, especially if you are about to apply for your first business loan. … Continue reading Lending Terms Business Owners Need to Know
Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Owen Ray — February 15, 2019 Follow @invoca — February 15, 2019 If you’re trying to make it easy for customers to call your business, you are probably using click-to-call ads in your paid search efforts. Click-to-call ads work great because it makes it a one-click affair for mobile searchers to call your business. But … Continue reading Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
How to Know When It’s Time to Switch Business Models
Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models
7 Recent Online Advertising Updates You Should Know
Conor Bond — February 11, 2019 — February 11, 2019 As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the … Continue reading 7 Recent Online Advertising Updates You Should Know
Know your options: Identity resolution beyond the walled gardens
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens
What Your Startup Needs to Know About Supply Chain KPIs
Jake Rheude — February 8, 2019 Follow @jakerheude — February 8, 2019 When you’re bootstrapping an ecommerce startup, there are so many details and moving parts it can make your head spin. Unfortunately, what often gets lost in the hectic early stages of development is how to best control your supply chain. Late or missed … Continue reading What Your Startup Needs to Know About Supply Chain KPIs
Does Everyone on Your Team Know the Goals?
Zach Heller — February 9, 2019 Follow @zheller — February 9, 2019 Transparency in business leadership is critical. When leaders are transparent, they build trust and credibility. Their teams generally have a more favorable view of them, as well as the company as a whole. Transparency encourages open communication, problem-solving, and respect. These are the … Continue reading Does Everyone on Your Team Know the Goals?
Does Your Team Know Your Workflow Processes?
Josh Spilker — February 7, 2019 — February 7, 2019 rawpixel / Pixabay You get a spreadsheet report by email every Friday. It shows your revenue numbers, the number of orders and other key metrics for your business. It’s important stuff. And Jonathan does a great job putting it together. However, Jonathan is sick for … Continue reading Does Your Team Know Your Workflow Processes?
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