Kellie Wong — May 1, 2020 According to research completed by Global Workplace Analytics, there were five million people working from home at least 50 percent of the time in 2018. This represents an increase of 173 percent over the course of 13 years and it’s only growing at a more rapid rate. As organizations … Continue reading Remote Work: Everything You Need to Know
Like a virus it infects all the major review sites, especially Google and Amazon. Greg Sterling on April 22, 2020 Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews … Continue reading Fake reviews problem is much worse than people know
There’s more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms. Pamela Parker on April 21, 2020 Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s … Continue reading Considering software to manage your digital commerce advertising? Here’s what you need to know.
Steven Imke — April 20, 2020 As a business owner, you will be forced to negotiate with suppliers, employees, and customers. Being a good negotiator, either to get the most amount of money for a product or service from the customer or the most value for products or service you buy from a vendor, requires … Continue reading What You Need to Know About Business Negotiations
Max Palmer — April 16, 2020 If you don’t get paid on time for the work that you do, you’re putting your freelance business is in jeopardy. That’s why you should be familiar with the following invoicing terms every freelancer must know. You’re going to need them to ensure that you get paid on-time – … Continue reading 15 Invoicing Terms Every Freelancer Must Know
Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know
Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them by Laurie Sullivan @lauriesullivan, April 16, 2020 Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on their company’s website. The campaign offers a free trial from … Continue reading Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them
Meredith Wholley — April 16, 2020 COVID-19 has already made a big impact on the workforce and the economy in just a few short weeks. As remote work becomes the norm and employers are faced with layoffs and furlough scenarios, there are many regulations being put in place to protect businesses and their employees. At … Continue reading Coronavirus Compliance Updates: What Your HR Department Needs to Know
Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. Pamela Parker on April 15, 2020 The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more … Continue reading The benefits of B2B marketing automation platforms: What you need to know
Nicole Blanckenberg — April 7, 2020 If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted traffic and pushing conversions. With over 15 years of … Continue reading 20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know
