Tag Archives: Know

Did you know that SEO drives 22% of all website visits?

Search Engine Optimization remains the stalwart mainstay of digital marketing. Lauren Donovan on April 7, 2020 Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? … Continue reading Did you know that SEO drives 22% of all website visits? →

You Need to Know Your Small Business Tax Forms

Tax Management

Steven Imke — April 6, 2020 As a small business mentor, I often discuss how money flows through a business, and the effects it has on income taxes. Inevitably, the discussion descends into the use of various federal tax forms and schedules. Of course, not all tax forms are required by every business, and many … Continue reading You Need to Know Your Small Business Tax Forms →

What Is Website Accessibility? 13 Guidelines You Need to Know

Web Accessibility

Jeff Previte — April 1, 2020 Building a website is easier now than ever before. Many companies turn to drag and drop solutions, or they find awesome templates in the content management system (CMS) platform they’re using. But once the site is up and running, it’s not enough to just go about creating content and … Continue reading What Is Website Accessibility? 13 Guidelines You Need to Know →

Did you know that users’ gazes follow a pinball pattern?

User Experience

Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Lauren Donovan on March 27, 2020 Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and … Continue reading Did you know that users’ gazes follow a pinball pattern? →

Ecommerce and Machine Learning: 4 Benefits You Need to Know

eCommerce Tools

Jared Atchison — March 26, 2020 Do you want to improve the lead generation efforts of your online store? Perhaps your goal is to fine-tune your sales cycle by making sure you have the products you need and a robust customer support team. Whatever your long term eCommerce goals might be, machine learning can help … Continue reading Ecommerce and Machine Learning: 4 Benefits You Need to Know →

5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020

Storytelling

Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020 →

Everything you need to know about B2B Marketing Automation

B2B Marketing

Maximizing your work-from-home hours with martech research? We’ve got you covered. Pamela Parker on March 20, 2020 Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the … Continue reading Everything you need to know about B2B Marketing Automation →

5 Things You Need to Know About Search & SEO Strategy

SEO Strategy

Molly Rigatti — March 15, 2020 With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve … Continue reading 5 Things You Need to Know About Search & SEO Strategy →

What Experts Don’t Want You to Know About Facebook Ads Targeting

Facebook Advertisement

Clair Kim — March 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital … Continue reading What Experts Don’t Want You to Know About Facebook Ads Targeting →

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Facebook Advertisement

Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know →