Tag Archives: Know

15 Invoicing Terms Every Freelancer Must Know

Max Palmer — April 16, 2020 If you don’t get paid on time for the work that you do, you’re putting your freelance business is in jeopardy. That’s why you should be familiar with the following invoicing terms every freelancer must know. You’re going to need them to ensure that you get paid on-time – … Continue reading 15 Invoicing Terms Every Freelancer Must Know →

5 Important Pitfalls of AI In Marketing You Should Know

Marketing Tools

Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know →

Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them

Website Tools

Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them by Laurie Sullivan @lauriesullivan, April 16, 2020 Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on their company’s website. The campaign offers a free trial from … Continue reading Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them →

Coronavirus Compliance Updates: What Your HR Department Needs to Know

Compliance

Meredith Wholley — April 16, 2020 COVID-19 has already made a big impact on the workforce and the economy in just a few short weeks. As remote work becomes the norm and employers are faced with layoffs and furlough scenarios, there are many regulations being put in place to protect businesses and their employees. At … Continue reading Coronavirus Compliance Updates: What Your HR Department Needs to Know →

The benefits of B2B marketing automation platforms: What you need to know

B2B Marketing

Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. Pamela Parker on April 15, 2020 The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more … Continue reading The benefits of B2B marketing automation platforms: What you need to know →

20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know

Google Advertisement

Nicole Blanckenberg — April 7, 2020 If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted traffic and pushing conversions. With over 15 years of … Continue reading 20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know →

Did you know that SEO drives 22% of all website visits?

SEO Strategy

Search Engine Optimization remains the stalwart mainstay of digital marketing. Lauren Donovan on April 7, 2020 Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? … Continue reading Did you know that SEO drives 22% of all website visits? →

You Need to Know Your Small Business Tax Forms

Tax Management

Steven Imke — April 6, 2020 As a small business mentor, I often discuss how money flows through a business, and the effects it has on income taxes. Inevitably, the discussion descends into the use of various federal tax forms and schedules. Of course, not all tax forms are required by every business, and many … Continue reading You Need to Know Your Small Business Tax Forms →

What Is Website Accessibility? 13 Guidelines You Need to Know

Web Accessibility

Jeff Previte — April 1, 2020 Building a website is easier now than ever before. Many companies turn to drag and drop solutions, or they find awesome templates in the content management system (CMS) platform they’re using. But once the site is up and running, it’s not enough to just go about creating content and … Continue reading What Is Website Accessibility? 13 Guidelines You Need to Know →

Did you know that users’ gazes follow a pinball pattern?

User Experience

Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Lauren Donovan on March 27, 2020 Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and … Continue reading Did you know that users’ gazes follow a pinball pattern? →