Have you ever wondered what social media managers can do to stand out in this fast-moving digital world?
Social media is an ever-changing landscape that requires constant and ongoing learning and adaptation.
Working in social media requires a mix of abilities: you have to write, think strategically, have imagination, and be willing to try new things, to experiment.
Even the most experienced social media managers need to refine their skills, update their strategies, learn and practice new techniques, and stay on top of the latest changes.
The content you post on the social media accounts that you manage can increase brand awareness and website traffic, generate more leads, and not only. Based on this, one of the most important skills a social media manager should have is the ability to write compelling content.
But this is not the only skill you’ll need. Being a content marketer isn’t all about generating great content. You need to learn how to efficiently share that content to ensure it reaches the maximum and most relevant reach possible.
Regardless of the industry, in times of crisis, every company faces its own set of challenges.
Work will look a little different, and it’s excellent to adopt the idea of daily communication with your team and customers.
In times of crisis, it’s essential to keep close contact with each member of your team and set some expectations around what work might look like over the next few weeks or months.
Another aspect is that social media might become the most crucial channel for communication, so you might need to reconsider your social strategy.
See this infographic by easel.y, and discover the most powerful tips a social media manager should know.