Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing
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What You Need to Know About Marketing to Digital Boomers
Liz Papagni October 30, 2020 Baby Boomers are one of the wealthiest generations to date, holding $ 2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or … Continue reading What You Need to Know About Marketing to Digital Boomers
Small Business Marketing Strategy – 5 Things You Need to Know
Debra Murphy October 28, 2020 Sometimes we need to get back to basics when creating a marketing strategy for your small business. In many conversations with small business owners, I have realized that my conversation with them seems to focus on the same topics. They want to do some type of marketing because “someone said … Continue reading Small Business Marketing Strategy – 5 Things You Need to Know
6 Things All Digital Nomads Need to Know
Angela Ash October 28, 2020 If you’re unfamiliar with the digital nomad lifestyle but are interested to give it a go, you’ll need to understand that while the transition is great in many ways, it also spells an end to your old habits and thinking patterns. How so? For starters, there are numerous bureaucracy issues … Continue reading 6 Things All Digital Nomads Need to Know
Top 7 Web Development Trends You Should Know in 2020
Shardul Bhatt October 26, 2020 As web development matures over the years, developers and designers often witness new trends. They enable teams to reinvent technology and add enhancements to web applications. It also allows companies to adopt new web development trends and become industry leaders with what’s working for customers. In this article, we will … Continue reading Top 7 Web Development Trends You Should Know in 2020
The Perfect Elevator Pitch Formula You Need to Know
Wendy Marx October 27, 2020 You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all … Continue reading The Perfect Elevator Pitch Formula You Need to Know
3 Latest LinkedIn Ad Features B2B Marketers Should Know About
Christa Tuttle October 22, 2020 With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making … Continue reading 3 Latest LinkedIn Ad Features B2B Marketers Should Know About
Insights 101: Everything You Need To Know About Instagram Analytics
Rafaella Aguiar October 12, 2020 Proper usage of Instagram analytics is essential to the success of any business that uses Instagram for marketing. Indeed, without a way to measure your progress, it’s hard to tell if you’re making any — or worse, if you’re going in the entirely wrong direction. Luckily, Instagram includes a built-in … Continue reading Insights 101: Everything You Need To Know About Instagram Analytics
Email Marketing Trends & Stats to Know for 2021
Larisa Bedgood October 5, 2020 Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes … Continue reading Email Marketing Trends & Stats to Know for 2021
What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping
What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping
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