Tag Archives: Know

Email Marketing and Business Growth: What You Need to Know in 2021

Email Marketing

Syed Balkhi December 2, 2020 Email marketing is widely regarded as the best way to grow companies of all sizes. When you consider that the average email campaign has a return on investment of 4,400%, the impact of this strategy becomes clear. Business owners know that consumers worldwide, regardless of their interests, use email to … Continue reading Email Marketing and Business Growth: What You Need to Know in 2021 →

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

World Level Crisis

Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How? →

What to know about email marketing in a pandemic world

Data Management

Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020  The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world →

CRM: What Your Small Business Needs to Know About Customer Relationship Management

Customer Relationship Managemnet

Mary Lister November 13, 2020 You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what … Continue reading CRM: What Your Small Business Needs to Know About Customer Relationship Management →

Think You Know How Search Works?… Think Again.

Google Algorithm

Dave Sutton November 8, 2020 Since Tim Berners-Lee published the world’s first web page back in August 1991, the Internet has grown exponentially to become the world’s greatest source of data and information. The worldwide web has transformed almost every aspect of modern life, allowing levels of interaction and forms of communication that were previously … Continue reading Think You Know How Search Works?… Think Again. →

The Customer Journey vs. The Buyer’s Journey, What You Need to Know

Customer Satisfaction

Danielle Rhodes November 5, 2020 The processes companies use to attract and retain customers are most commonly referred to as the buyer’s journey and the customer’s journey. These two very different efforts are commonly confused with one another. Marketers don’t always understand the difference between the two or which one they need. Most importantly, as … Continue reading The Customer Journey vs. The Buyer’s Journey, What You Need to Know →

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