Tag Archives: Know

Keywords and Your Digital Marketing Strategy: What Do You Need to Know?

Erika Taylor Montgomery December 14, 2020 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Your Digital Marketing Strategy: What Do You Need to Know? →

9 Ecommerce Email Examples & Tips You Should Know to Improve Sales

Victoria Taylor December 9, 2020 When crafting eCommerce emails for the first time, you’d think that your email’s most important aspect is the products you show off to your email subscribers. That’s true, but it only accounts for 30% of the email’s success. The rest is science: the subject line, layout, the copy, the use … Continue reading 9 Ecommerce Email Examples & Tips You Should Know to Improve Sales →

Thinking of Making Video Content During COVID? What You Need to Know!

Hannah Squires December 7, 2020 As the COVID pandemic has gone on, many film and television productions have shut for large periods of time, but the advertising industry has proven to be remarkably resilient. It turns out that companies still need the opportunity to market and promote! However, there have been many changes to the … Continue reading Thinking of Making Video Content During COVID? What You Need to Know! →

Email Marketing and Business Growth: What You Need to Know in 2021

Syed Balkhi December 2, 2020 Email marketing is widely regarded as the best way to grow companies of all sizes. When you consider that the average email campaign has a return on investment of 4,400%, the impact of this strategy becomes clear. Business owners know that consumers worldwide, regardless of their interests, use email to … Continue reading Email Marketing and Business Growth: What You Need to Know in 2021 →

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How? →

What to know about email marketing in a pandemic world

Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020  The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world →