Agu de MarcoSeptember 17, 2015 We’re well into 2015, which has been named the Year of Video Marketing, so it’s time to revise your video strategy. Taking a look every quarter or so is a great way to making sure you’re hitting your video marketing goals. To help you ensure you’re up-to-speed on all things … Continue reading Top 10 Video Marketing Stats for 2015 & What Your Brand Needs to Do to Keep Up
Ty RothsteinSeptember 10, 2015 Your Facebook page has the power to make or break your business. With the amount of time and content people take in while staring at their feeds, taking advantage of people’s tastes and attention span is your top priority. As hard as you are trying to do that, you might not … Continue reading 9 Facebook Mistakes You Can’t Keep Making (and How To Fix Them)
Kelvin ClaveriaAugust 13, 2015 All companies strive to keep their customers happy. Whether lowering prices (as Indigo Books & Music is doing in Canada), surprising customers with gifts (something that WestJet has mastered) or providing Zappos-like customer service, companies want to project a more customer-centric image. That’s because customer-centricity pays off: IBM’s 2013 study, The … Continue reading How To Keep Your Customers Happy [Infographic]
Jamie TeasdaleJuly 28, 2015 Businesses worldwide have adopted social media marketing as part of their overall marketing strategy. Whether they are posting to Twitter, Facebook, Google+, Instagram, Pinterest, Tumblr, YouTube, or all of the above, businesses around the globe are reaching their audiences through the use of social media. Now, businesses can post to social … Continue reading Keep Track of Your Social Media Progress
Andrew GazdeckiJuly 22, 2015 Everyone has a situational persona, and most of us have many. Sometimes we’re oblivious to our own and acutely aware of other people’s, like the friend who becomes a foodie whenever you’re treating. But our many selves aren’t limited to “real” life anymore. Twitter helps you craft a new & improved … Continue reading How to Keep It Real in the Digital Age
Ben SmithJuly 17, 2015 Kinda Fairly Extremely recently, we’ve talked some about A/B testing and the wonders it’ll do for your email marketing program. And while you can do A/B testing for a boatload of creative and design concepts with your emails, let’s focus more on perhaps the most important part of the email: the … Continue reading Subject Line Testing: 5 Things To Keep In Mind
Christine SkiffingtonJuly 14, 2015 Bootstrappers are jacks of all trades. They can do it all thanks to quick and easy strategies that keep them focused and their business running in top form. When it comes to Facebook, they know the simple tactics that can help them make the most out of every post. To maximize … Continue reading Simple Ways Bootstrappers Can Keep Business Facebook Pages Fresh
Jayesh SahasiJuly 14, 2015 Webinars have never been a more important tool for marketers, and we’re pleased to announce that the 2015 edition of ON24’s annual Webinar Benchmarks Report is “hot off the presses.” The benchmarks report analyzes key trends that we’ve observed in ON24 customer webinars over the last year while pointing the way … Continue reading Webinar Benchmarks – Audiences and Engagement Keep Growing
Devin TurnerJune 28, 2015 User retention is the toughest–and most important–hurdle for your mobile app’s success. What traits do the best apps have in common? Read the infographic to know: The way users discover your app most often What affects your app’s download (acquisition) rates Why only certain apps have strong user retention According to … Continue reading What Makes Smartphone Users Keep Your App? [Infographic]
Kasia PerzyńskaJune 25, 2015 Remember our blog post written by Paweł Grabowski almost a year ago? He extracted 30 most important Google ranking factors for 2014. However, the methods of calculating the algorithm continue to evolve. In order to keep up with the most important SEO trends, I wanted to take a quick look at … Continue reading 6 Current Google Ranking Factors You Should Keep Up With
