Judy CarollJune 24, 2015 Efficiency in B2B marketing depends on three factors: effective strategies, infrastructure, and personnel. But while some businesses focus on investing for the best marketing automation software and applying better tactics for their lead generation and appointment setting, it remains important to maintain the productivity of each team that composes one’s marketing … Continue reading How To Keep Your Team Happy And Productive
Amanda ClarkJune 23, 2015 In today’s super-digital environment, an email has roughly the same impact that a business card might have had 10 or 20 years ago: It’s a reflection of your brand and it speaks to your professionalism. This is true of the personal emails you send to clients and co-workers, but it’s also … Continue reading Email Marketing: Keep It Professional
Isaac LeungJune 23, 2015 As an industry, we are seeing more and more variation in the formats required for any one piece of advertising. For videos, there are the different encodes needed for HD and SD broadcasts, for the various online video platforms, and for social networks. For print and digital, there are a plethora … Continue reading How To Keep Track Of Assets
Elizabeth KennickJune 23, 2015 As everyone involved in the infamous launch of Healthcare.gov knows, you can deliver your project on time only to have it crash on takeoff. And as everyone involved in a large project knows, tough constraints (deadline, budget, regulations) require project tradeoffs that can lead to unforeseen difficulties or failure after delivery. … Continue reading Using A Pre-Mortem To Keep Your Project On Track
Kyle WongJune 17, 2015 Startups use dozens of different services across business, product, and engineering teams to help their company operate and scale more effectively. Those tools allow companies to execute with precision, efficiency, and create a layer of accountability. Ultimately, they save us time and money, and drive business forward. Earlier this year, I … Continue reading 5 Free Tools to Keep Your Startup Lean
How do you constantly churn out new, original content for your business? Columnist Steve Olenski rounds up his top picks of tools to boost your content creation process. Steve Olenski on June 15, 2015 Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just … Continue reading Top Tools To Jumpstart Your Content Creation & Keep It Going
Anton RiusJune 8, 2015 Employee engagement is one of the top challenges facing organizations today. In fact, 87 percent of organizations cited employee engagement as a top concern, according to a recent report from Deloitte. There may be many reasons why this is suddenly, and increasingly a concern for leaders over the past several years. … Continue reading What Your Employees Really Need To Keep Them Engaged
VerticalResponseMay 30, 2015 A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of one-third of your list each year. If you’re not replacing churned email addresses with new active ones, your business can feel the impact. Here are 15 tips to help you clean, maintain … Continue reading 15 Hygiene Tips To Keep Your Email List Clean As A Whistle
Vishal PindoriyaMay 29, 2015 You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it’s equally as valuable for your business. The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers. What isn’t always understood is … Continue reading Tweeting for Business? Keep the Focus on Clients
Alicia DoddMay 28, 2015 A few weeks back, I was sitting with a client who was ready to reach out via LinkedIn to an individual that he’d recently met, but wasn’t sure what to say when reaching out. I quickly brainstormed with him an appropriate message and voila, within seconds his request to Connect was … Continue reading KISS – Keep it Short + Simple
