Jess ArmstrongMarch 23, 2015 If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality … Continue reading Is Quality Score REALLY Just Click-Through Rate?
Nancy ChenMarch 14, 2015 “If you cannot measure it, you cannot improve it.” – William Thompson, inventor of the Kelvin scale This saying has been adopted for business, and is fundamental to understanding the importance of KPIs (key performance indicators). Developing and improving KPIs were cited as the number one strategic action for growth currently … Continue reading KPIs are More Than Just Metrics
Dave SchneiderMarch 5, 2015 A blog is born every half a second. And yet 81% of blogs never make more than $ 100. Why is it that so many blogs are being started, and none of them ever seem to make much money? My hypothesis is that most of the people that start a blog … Continue reading How To Run Your Blog Like The Pros (Even If You Just Started)
Sarah JohnsonMarch 5, 2015 Google finally came out and said it: link building is bad. Of course, they were a little more politic than that. The company is famous for obfuscating when it comes to questions about their search algorithm. And can you really blame them? It is, after all, their secret sauce. Last week, … Continue reading It’s Best to Avoid Link Building, Just Ask Google
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Personal Branding BlogFebruary 19, 2015 While we all tend to sometimes “exaggerate” some of our experiences and accomplishments, one place to strictly avoid this tendency is in your résumé. Exaggerating or even stretching the truth can potentially have career-ending/altering consequences. Just go ask Brian Williams, the erstwhile NBC news anchor who recently admitted publicly that … Continue reading ‘Fudged’ Resume Risky (Just Ask Brian Williams)
Eric HarshFebruary 9, 2015 What happens when training is “over?” The audience walks out of the classroom or clicks out of the screen on the computer, then what? They return to their jobs and lives, and the training is quickly forgotten. The concepts presented are so frequently lost when the training course is over. So, … Continue reading It’s Not Just About Training — It’s Coaching & Nurturing
Charlie DhanakFebruary 3, 2015 You have an online an shop, a pretty nifty design and of course a great product, but for some reason you’re not seeing the E-commerce conversion you thought you would when you went live. You spend countless sleepless nights racking your brain for that magic moment, that moment of clarity when … Continue reading Your E-commerce Marketing Strategy in Just 6 Simple Steps!
us·er ex·pe·ri·ence (noun) The interaction between a user and a digital system, such as a website or computer application. To the question: What is User Experience? Google gives us a seemingly straightforward definition that actually doesn’t tell us much at all about what UX is or how your website or mobile app could benefit from … Continue reading UX Is More Than Just a Pretty Website
Dave SchneiderJanuary 14, 2015 Shiny Object Syndrome. SOS. Whether you know it by name, or by some other form, if you’re an entrepreneur, there’s a good chance you’ve suffered from it at some point or another. The gist of it is this: A new idea captures your imagination and attention, which gets you distracted from … Continue reading Can Shiny Object Syndrome Be Applied To Just One Project?
