Susan Tucker — January 27, 2017 Follow @getsusanmktg— January 27, 2017 The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field … Continue reading It’s Not Social Media Marketing (It’s Just Marketing!)
Latasha Doyle — January 16, 2017 Follow @easel.ly— January 16, 2017 Many small business owners, entrepreneurs, and marketers love infographic template sites. Not only do they get professionally-designed layouts, but they get to enjoy the different fonts, objects, and hyperlinking features. While infographics are becoming some of the most in-demand content out there, there are … Continue reading More Than Just Infographics: 6 Unique Ways to Use Infographic Tools
Jay Palter — January 6, 2017 Follow @jaypalter— January 6, 2017 I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own … Continue reading Social Selling Is Just A Buzzword For These Three Activities
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017 Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. Frederick Vallaeys on November 25, 2016 I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I … Continue reading Ad customizers just got a whole lot more powerful
It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. Chris Savage on December 20, 2016 at 11:04 am Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly … Continue reading Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
Matt Orlic — November 23, 2016 — November 23, 2016 Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business. Having a business means more than having a single product. It means committing to continuous sales funnel development, and … Continue reading How to Be an Online Entrepreneur (It’s Not Just About Having a Product)
Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do
John Nemo — November 11, 2016 Follow @JohnNemoPR— November 11, 2016 LinkedIn’s newest site feature dives directly into a controversial (and highly coveted) resource for professionals everywhere. Being the professional version of “Big Brother” to nearly 500 million people has its advantages. Much like Facebook has done with consumers, LinkedIn – the world’s largest social … Continue reading Why LinkedIn Just Dove Headfirst Into A Taboo Topic
by Christina Comben Follow @https://twitter.com/christinacombenOctober 25, 2016 Localization is far from new, although the term may seem foreign to you. If you studied a business degree at college, it probably came under the umbrella of global marketing. Companies large and small have been adapting their products to suit foreign markets for as long as trade … Continue reading Why Localization is More Than Just a Buzz Word
