Tag Archives: just

My Great New Web Site’s Organic Traffic Just Disappeared

by Jeremy Walker, Op-Ed Contributor, September 7, 2016 When organizations redesign their Web site, most expect their investment in capital and effort to produce several automatic benefits such as a rise in site traffic and improvements for the user. While the creative will get a lot of attention, user testing will provide some insight into … Continue reading My Great New Web Site’s Organic Traffic Just Disappeared →

Mobile Isn’t Just First, It’s Primary

Mobile Engagement

by Aaron Baar, Staff Writer, August 30, 2016 Think about how — and especially where — you’re using smartphones and tablets. When you’re moving from one place to another, certainly. In “snackable” moments — such as a coffee shop or grocery-store line — when you have a minute of idle time. And, sadly, despite the … Continue reading Mobile Isn’t Just First, It’s Primary →

Think smartphones are just about the bottom of the funnel? Think again.

Mobile Engagement

Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again. →

Email marketing is more than just hitting the send button

Email Marketing

Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016 Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button →

Maybe You Should Just “Suck Less, and Ask for More Reviews”?

Online Reviews

Photo from AZIMA It’s no secret that customer reviews become content for search, in both local and national results. Online reviews have an influence on ranking and relevance, but most importantly, they can impact convergence. When you think about customer reviews, you probably weigh their value by how they can influence search engine results. Often … Continue reading Maybe You Should Just “Suck Less, and Ask for More Reviews”? →

LinkedIn Just Made A Major Move – Did You See It?

by John Nemo Follow @JohnNemoPRAugust 5, 2016 Hot on the heels of being acquired by Microsoft, LinkedIn just unveiled an eye-catching new feature that users should see massive benefit from. You knew LinkedIn was headed here sooner rather than later. When Microsoft acquired LinkedIn for $ 26.2 billion, it catapulted LinkedIn onto the same playing … Continue reading LinkedIn Just Made A Major Move – Did You See It? →

Segmentation — Show Them What They Want, Not Just What You’ve Got

Marketing Segmentation

by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got →

Not just for payments, mobile wallets an underused consumer channel — [survey]

Consumer Engagement

Urban Airship survey showcases broader potential of mobile wallets. Greg Sterling on July 27, 2016 Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication … Continue reading Not just for payments, mobile wallets an underused consumer channel — [survey] →

How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!

B2B Success

by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! →