It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. Chris Savage on December 20, 2016 at 11:04 am Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly … Continue reading Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
Matt Orlic — November 23, 2016 — November 23, 2016 Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business. Having a business means more than having a single product. It means committing to continuous sales funnel development, and … Continue reading How to Be an Online Entrepreneur (It’s Not Just About Having a Product)
Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do
John Nemo — November 11, 2016 Follow @JohnNemoPR— November 11, 2016 LinkedIn’s newest site feature dives directly into a controversial (and highly coveted) resource for professionals everywhere. Being the professional version of “Big Brother” to nearly 500 million people has its advantages. Much like Facebook has done with consumers, LinkedIn – the world’s largest social … Continue reading Why LinkedIn Just Dove Headfirst Into A Taboo Topic
by Christina Comben Follow @https://twitter.com/christinacombenOctober 25, 2016 Localization is far from new, although the term may seem foreign to you. If you studied a business degree at college, it probably came under the umbrella of global marketing. Companies large and small have been adapting their products to suit foreign markets for as long as trade … Continue reading Why Localization is More Than Just a Buzz Word
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. Kaspar Szymanski on October 21, 2016 SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find … Continue reading 10 reasons why SEO is just like fitness
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was. Stephan Spencer on October 20, 2016 I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being … Continue reading SEO is not dead; it’s just a shape-shifter
by Dan Radak Follow @DanRadakOctober 11, 2016 In the world of retail, ecommerce or not, the focus will always be on two main metrics – customer acquisition and customer retention. Customer acquisition is a fancy term for attracting new customers while customer retention is a fancy term for ensuring a customer returns and makes another … Continue reading Loyal Ecommerce Customers – Just Wishful Thinking?
by Wendy Lindars Follow @enx2marketingOctober 8, 2016 It’s been two years since Google updated Penguin and just recently, it made it a part of the core algorithm. The Penguin 4.0 update offers something new – a real-time signal which means this is the last update to this algorithm. What the heck am I talking about? … Continue reading Avoid the Spam ‘Cause Penguin Just Got Real
by Mylène BlinOctober 8, 2016 The Holiday season is just around the corner, yay! Black Friday and Christmas are coming to town and the winter sales season will kick in right after… It’s peak time for shopping, therefore peak time for your marketing strategy. You want to make the most of the festive season, so … Continue reading Opt-in Is For Life, Not Just For Christmas
