Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. Kaspar Szymanski on October 21, 2016 SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find … Continue reading 10 reasons why SEO is just like fitness
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was. Stephan Spencer on October 20, 2016 I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being … Continue reading SEO is not dead; it’s just a shape-shifter
by Dan Radak Follow @DanRadakOctober 11, 2016 In the world of retail, ecommerce or not, the focus will always be on two main metrics – customer acquisition and customer retention. Customer acquisition is a fancy term for attracting new customers while customer retention is a fancy term for ensuring a customer returns and makes another … Continue reading Loyal Ecommerce Customers – Just Wishful Thinking?
by Wendy Lindars Follow @enx2marketingOctober 8, 2016 It’s been two years since Google updated Penguin and just recently, it made it a part of the core algorithm. The Penguin 4.0 update offers something new – a real-time signal which means this is the last update to this algorithm. What the heck am I talking about? … Continue reading Avoid the Spam ‘Cause Penguin Just Got Real
by Mylène BlinOctober 8, 2016 The Holiday season is just around the corner, yay! Black Friday and Christmas are coming to town and the winter sales season will kick in right after… It’s peak time for shopping, therefore peak time for your marketing strategy. You want to make the most of the festive season, so … Continue reading Opt-in Is For Life, Not Just For Christmas
by Jeff Sauer Follow @jeffalyticsOctober 6, 2016 Clients just don’t get it. During my marketing agency days, it was hard to walk down the hallway or hold a meeting without hearing this phrase. It was a rallying call of the disaffected. A mantra for marketing service providers. It was dead wrong. During my agency career, … Continue reading Your Client Isn’t Dumb (You Just Lack Perspective)
by Personal Branding BlogOctober 2, 2016 Perfection can be a motivation killer. The more you put pressure to yourself, the more stressed you will be. When you get stressed, your motivation and health will get affected from it and your performance will decrease eventually. Instead of focusing on being perfect, you should focus on being … Continue reading Stop Trying to Be Perfect, Just Be Yourself!
by John Nemo Follow @JohnNemoPRSeptember 29, 2016 This LinkedIn feature has seen a 240 percent spike in usage, making it even easier to engage your ideal prospects on the network. LinkedIn recently revealed a spate of new products and features, from a brand-new desktop redesign to online training offerings to how its news feed will … Continue reading Why LinkedIn Just Got Way More Valuable for Coaches and Consultants
by Kendra BrownSeptember 29, 2016 What are the top things you look for when choosing a marketing agency? A portfolio of stunning creative work is almost always high on the list. Technological know-how and industry knowledge are usually highly desired as well. One thing you might not initially consider, however, is the agency’s quality assurance … Continue reading Quality Assurance: It’s More Than Just Proofreading
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
