After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. Matt McGee on April 12, 2017 At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many conclusions drawn … Continue reading Just released: 2017 Local Search Ranking Factors survey results
Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)
Tara Coomans — March 30, 2017 Follow @taracoomans— March 30, 2017 What social media platforms are right for your business? Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your … Continue reading I’m Just Not That Into You – Choosing Social Platforms in 2017
Julie Chomiak — March 27, 2017 — March 27, 2017 It feels like every day new statistics are released about the rising prevalence of mobile usage in the world. People are accessing their email, viewing websites, engaging on social media, and making purchases all from the convenience of their phones or tablets. It’s safe to … Continue reading A Mobile-Friendly Website: Just What Your Small Business Needs [Infographic]
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. John Donnelly III on March 14, 2017 What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks … Continue reading Marketers: Track emotions, not just numbers
Shaikh Zafar — March 6, 2017 — March 6, 2017 If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced … Continue reading Google Just Changed The Rules: Here Are 5 Things You Must Do Now
Martin Harris — February 28, 2017 Follow @Martin_HarrisPR— February 28, 2017 At the start of a new calendar or financial year, businesses of all sizes set out their plans for moving to the next level. The obvious growth areas include sales, revenue and profit – however, many companies are now incorporating more holistic goals around … Continue reading Ensuring Your Business Targets Aren’t Just For Show
Alexander Toll — February 16, 2017 — February 16, 2017 If you limit yourself to an in-house referral program, you’re neglecting the majority of talent in your network As we’ve written about before, employee referrals are a valuable, powerful tool for building teams. There are several types of employee referrals, and companies with referral programs … Continue reading Why Referrals Can’t Be Just “Employee Referrals”
Don’t Underestimate AI Just Because It’s Overhyped by Mike Azzara, Op-Ed Contributor, February 2, 2017 To paraphrase Joseph Heller, just because AI is overhyped doesn’t mean it won’t transform the world — faster than you can handle. I remember sitting in a conference audience in the late 1990s during the fat part of the first … Continue reading Don’t Underestimate AI Just Because It’s Overhyped
