by Wendy Lindars Follow @enx2marketingOctober 8, 2016 It’s been two years since Google updated Penguin and just recently, it made it a part of the core algorithm. The Penguin 4.0 update offers something new – a real-time signal which means this is the last update to this algorithm. What the heck am I talking about? … Continue reading Avoid the Spam ‘Cause Penguin Just Got Real
by Mylène BlinOctober 8, 2016 The Holiday season is just around the corner, yay! Black Friday and Christmas are coming to town and the winter sales season will kick in right after… It’s peak time for shopping, therefore peak time for your marketing strategy. You want to make the most of the festive season, so … Continue reading Opt-in Is For Life, Not Just For Christmas
by Jeff Sauer Follow @jeffalyticsOctober 6, 2016 Clients just don’t get it. During my marketing agency days, it was hard to walk down the hallway or hold a meeting without hearing this phrase. It was a rallying call of the disaffected. A mantra for marketing service providers. It was dead wrong. During my agency career, … Continue reading Your Client Isn’t Dumb (You Just Lack Perspective)
by Personal Branding BlogOctober 2, 2016 Perfection can be a motivation killer. The more you put pressure to yourself, the more stressed you will be. When you get stressed, your motivation and health will get affected from it and your performance will decrease eventually. Instead of focusing on being perfect, you should focus on being … Continue reading Stop Trying to Be Perfect, Just Be Yourself!
by John Nemo Follow @JohnNemoPRSeptember 29, 2016 This LinkedIn feature has seen a 240 percent spike in usage, making it even easier to engage your ideal prospects on the network. LinkedIn recently revealed a spate of new products and features, from a brand-new desktop redesign to online training offerings to how its news feed will … Continue reading Why LinkedIn Just Got Way More Valuable for Coaches and Consultants
by Kendra BrownSeptember 29, 2016 What are the top things you look for when choosing a marketing agency? A portfolio of stunning creative work is almost always high on the list. Technological know-how and industry knowledge are usually highly desired as well. One thing you might not initially consider, however, is the agency’s quality assurance … Continue reading Quality Assurance: It’s More Than Just Proofreading
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
by Orinna WeaverSeptember 13, 2016 Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. Predictive companies that offer intent data usually position it as the most important factor to reach prospects, while … Continue reading Intent Data Is Just One Piece Of The Predictive Puzzle
by Ben Slater Follow @BenJHSlaterSeptember 12, 2016 Sourcing is fast becoming one of the most critical parts of any company’s recruiting strategy, so the future of sourcing is exciting to say the least… The best sourcers are constantly looking for new ways to evolve and for many, this article will come as no surprise. In … Continue reading Sourcing 3.0 – Sourcing is More Than Just Finding Candidates
By Jordan Kasteler September 8th, 2016 Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to be rendered and found over HTML websites. Now, Google … Continue reading Crawlability: Just How Well Can Google Crawl JavaScript
