Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site. Brian Solis on June 26, 2018 With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, … Continue reading Mobile is taking over the customer journey
Jeanette Maister — June 11, 2018 Follow @jeanettemaister— June 11, 2018 It hasn’t been long since well-known, industry-leading tech giants came under fire for a lack of underrepresented people in their hiring initiatives. With a spotlight illuminating such issues, more and more organizations in all verticals and sizes are challenging their own diversity programs. This … Continue reading One Company’s Journey in Building a More Attractive Diversity Recruitment Program
The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018 Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey
Christopher Jan Benitez — April 23, 2018 Follow @christopherjanb — April 23, 2018 geralt / Pixabay As crazy as it sounds, accidental entrepreneurs initially didn’t dream of becoming entrepreneurs. Because they followed their passion, they were able to earn lots of money from it. Nothing was premeditated – success just happened. Accidental entrepreneurs may seem … Continue reading Accidental Entrepreneurs to Help Inspire Your Startup Journey
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018 People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it. Jim Yu on March 9, 2018 The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their … Continue reading Accelerating your AI journey — 5 steps to get CMOs started
Grant Grigorian — March 7, 2018 — March 7, 2018 Traditional sales methodologies lay the foundation for sales best practices. Following them will give you visibility into a prospect’s movement between sales stages and help you answer important questions about the status of a deal. Journey analytics achieve the same function for Marketing. They define … Continue reading The New Account Journey in ABM From Prospect to Customer
Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments
The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018 Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey
David Zheng — January 10, 2018 — January 10, 2018 Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power … Continue reading Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey
