Kelly FitzgeraldFebruary 25, 2015 I know it might be tough to hear, but it must be said: your website is not for you. I’m not trying to hurt your feelings, but this is a fact every business owner should know. When designing your website and writing content for it, you should have these “people” in … Continue reading Why Your Website Isn’t For You – It’s For Your Buyer Personas
Tag Archives: It’s
Why Hire A Virtual Assistant? Here Are 20 Signs It’s Time To Get Help
PrialtoFebruary 22, 2015 There’s this trap some people fall prey to, especially ambitious entrepreneurs, small business owners and busy professionals. It goes something like this. You’ve got a great idea or project you want to implement that could dramatically impact your business but you keep putting it off for later. You think, “If I work … Continue reading Why Hire A Virtual Assistant? Here Are 20 Signs It’s Time To Get Help
It’s Not All About The Likes: Why More Facebook Likes Can Actually Hurt You
Business.comFebruary 19, 2015 For many business owners and marketing managers, the number of Facebook “likes” that result from social media campaigns is a direct reflection of those campaigns’ success or failure. It’s natural; likes are a form of “social proof.” We see them and expect quality. However, what people may not realize is that not … Continue reading It’s Not All About The Likes: Why More Facebook Likes Can Actually Hurt You
It’s Not Just About Training — It’s Coaching & Nurturing
Eric HarshFebruary 9, 2015 What happens when training is “over?” The audience walks out of the classroom or clicks out of the screen on the computer, then what? They return to their jobs and lives, and the training is quickly forgotten. The concepts presented are so frequently lost when the training course is over. So, … Continue reading It’s Not Just About Training — It’s Coaching & Nurturing
Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency
Business.comJanuary 27, 2015 At one point a few years ago, many execs dismissed social media as a fad — a playground for kids or something for which they simply didn’t have time. Whatever the reason at that moment, a lot of water has passed under the bridge since they made that decision. More than a … Continue reading Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency
Cause Marketing and Your Small Business: It Works When It’s Not Drudgery
Nathan RobersonJanuary 21, 2015 Sunland’s window washing “Grime Fighters” are making sick kids smile. All while marketing for a cause. With today’s consumers becoming more aware that companies of all sizes are engaging in marketing tactics that involve charitable contributions, helping kids in need, feeding the hungry, and many other altruistic endeavors; many small business … Continue reading Cause Marketing and Your Small Business: It Works When It’s Not Drudgery
It’s a Great Time to Work in Ad Tech
Irfon Watkins January 2, 2015 2014 has been a great year for ad tech. Brands are beginning to understand and invest in programmatic, and better data and increased transparency has continued to fuel digital ad spend. We’ve been fortunate to be a part of this exciting time of the ad tech industry – we’ve learned … Continue reading It’s a Great Time to Work in Ad Tech
It’s All About the Click: email Marketing
Angela Hausman, PhD December 31, 2014 Email marketing is still the preferred form of contact for most consumers. But, are you making the most of your email marketing campaign? Here are my tips for creating a successful email marketing campaign. Google Tabbed Inbox and Smart InboxGetting users to open your emails was always … Continue reading It’s All About the Click: email Marketing
Social Media for Small Business: It’s Not All “Likes”
Business.com December 29, 2014 So your small local business is up and running and you’re trying to get the word out. “Hey! I’ll set up accounts on Facebook, Twitter, Instagram, and Pinterest! ALL THE SOCIAL NETWORKS!!” Sounds great! You spend time setting up social network accounts for your business and making them look snazzy. Perfect! … Continue reading Social Media for Small Business: It’s Not All “Likes”
6 Signs It’s Time To Replace Your Web Content
Claire Broadley December 14, 2014 How often do you cast a critical eye over your website content? Businesses update their blogs regularly as a matter of course. But they often neglect to maintain the copy on their main website. It’s surprising how quickly a regular web page can go out of date, and sometimes … Continue reading 6 Signs It’s Time To Replace Your Web Content
Random Posts on
How Resilience Can Help You to Adapt Goals of Your Business
Ramping Up the Top B-to-B Marketing Platforms – How to Improve Lead Gen, Referrals, Content and More
Back To The Basics: Building A New Business
Stop being a martyr at work. Aim for sustainable success instead
How to Acquire New Customers with Social Media
AI in Digital Marketing: Trends and Best Practices for 2024
Stay Off the B2B Blogging Wall of Shame
5 Social Media Fails Professional Services Firms Should Avoid
4 concrete ways to use images to build links
