4 concrete ways to use images to build links

Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.

4 concrete ways to use images to build links

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise.

If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals.

Here are four ways you can use images and visual content to build links and drive traffic. Use the following tactics to get the ideas and inbound links flowing and build a smart strategy for your brand.

1. Become your industry’s stock photo site

It’s become more or less a standard in this industry to ensure that every blog post needs to feature at least one image to keep people engaged and be taken seriously, with a few exceptions.

In many cases, those images are stock photos with some thematic connection to the topic of the post, rather than original image content.

There’s nothing inherently wrong with using stock images, but you can take advantage of it by becoming a go-to resource in your industry for visual content.

Here are some ideas to help you do that:

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Pratik Dholakiya is the Co-Founder & VP Marketing of E2M, a digital marketing agency and MoveoApps, a mobile apps development company. He has over 8 years of experience in digital marketing and has served more than 500 customers into different verticals. As a passionate marketer, he regularly shares his thoughts and knowledge on high-end publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He’s passionate about fitness, entrepreneurship, startups and all things digital marketing.

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