Kristen PatelApril 21, 2015 There are those that think email marketing is dead, and then there are those that believe that email marketing is very much alive, yet has become the equivalent of the mid-dinnertime mispronounced-name cold call. And then there is me. I know that email marketing, when done well, is nothing like a … Continue reading Email Marketing: It’s All About The Click-Throughs
Business.comMarch 31, 2015 As marketing automation and email programs continue to grow, so do our lists and the number of emails we’re sending. We can’t keep growing our lists without segmenting and providing relevant, personal content. People sign up for your company’s emails for one reason: you have something they want. That something might be … Continue reading This Time It’s Personal: An Email Personalization Strategy Face-Off
Dan StrattonMarch 26, 2015 Here at Introhive we attend a lot of events. They provide us with great value as they are a excellent source for lead generation, while at the same time strengthening our relationship with the number of customers and partners that we have. After any event, it’s important to take stock on … Continue reading Event Reporting: It’s More Than Just Leads
Denise ChanMarch 18, 2015 Ever play the board game Risk? There was a period in my teens where my friends and I played non-stop. I remember it being a daunting game to pick up because not only could it last for hours (sometimes days) at a time, it required setting the groundwork early, having good … Continue reading Why It’s Important To Start Global
Jessica SwiftMarch 17, 2015 © Jessica Swift Consider something you’re procrastinating on. Something that feels big and scary, but that you know if you would just buckle down and do it you’d feel a sense of accomplishment / happiness / pride / relief. Really get it in your mind and think about the thing you … Continue reading Getting Started: Why It’s Hard And What You Can Do About It
Dave BrockMarch 9, 2015 Hold onto your outbursts of, “Dave, you’ve lost it!” Also, recognize that I may be playing a few word games–but with a purpose. I’ve become distressed with the state of thinking about “Value Propositions.” Too often, they are viewed as the “silver bullet.” Wishful thinking like, “If I just get the … Continue reading Throw Away Your Value Proposition, It’s Meaningless!
Sarah JohnsonMarch 5, 2015 Google finally came out and said it: link building is bad. Of course, they were a little more politic than that. The company is famous for obfuscating when it comes to questions about their search algorithm. And can you really blame them? It is, after all, their secret sauce. Last week, … Continue reading It’s Best to Avoid Link Building, Just Ask Google
Joel ArndtMarch 4, 2015 You used to have to pay a little if you wanted to get your posts in front of new Facebook audiences. Now you’ll have to pay a little to get posts in front of your established followers. Once you make the decision to pay for promotion on Facebook, one of your … Continue reading When It’s a Good Idea to Boost Your Facebook Post
Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media
Len AprilMarch 3, 2015 Why businesses should put their hiring initiatives in the capable hands of staffing curators In our last article, we made the bold recommendation that top talent in today’s stagnant business environment should consider abandoning the notions of traditional full-time employment in favor of flexible, and even more lucrative, contingent arrangements. Job … Continue reading It’s Time To Outsource Your Hiring To Staffing Curators
