Marc GubertiJuly 17, 2015 The impact a successful YouTube channel has on a brand can no longer be questioned. The social media behemoth attracts over 1 billion unique visitors to its platform every month, and some YouTubers now generate full-time incomes because of this traffic. With success stories of certain channels bringing in six figure … Continue reading 7 YouTube Mistakes To Avoid So It’s All Smooth Sailing
Matt AmbroseJuly 14, 2015 Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter … Continue reading Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Miriam HaraJuly 9, 2015 At least in the creative world and in the advertising business, multitasking is key, especially for small businesses. Multitasking breeds an inclusive culture and by extension, it builds a team. Multitasking demands sharing information, a crucial aspect in any business. The silo mentality — departments holding back, not wanting to share … Continue reading Multitasking Maestro? It’s Dangerous NOT to Be!
Stephanie WhartonJuly 3, 2015 I have a confession to make: Before joining the Curalate team, I had never given much thought to hashtags on Instagram. I was always much more focused on creating a cool photo than I was on actually making it discoverable. Even when posting content about a specific brand, it never occurred … Continue reading It’s In The #Tag: How Hashtags Impact Instagram Engagement
Scott BarnettJune 25, 2015 I had the opportunity to hear a talk with Jim Brady from Billy Penn presented at the LION Publishers conference recently. One of his big thoughts is “It’s awesome to be small.” His focus was on hyperlocal publishers competing against the large national publishers. Jim suggested that instead of the limitations … Continue reading 5 Reasons Why It’s Awesome To Be A Small Business
Brittney ErvinJune 13, 2015 Why SEO is More Crucial Than Ever There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts. Some commentators have even asserted that SEO is less effective than ever, irrelevant or even completely dead. Many observers of online marketing … Continue reading SEO Is Not Dead: 4 Reasons It’s More Important Than Ever
Mike MoranJune 13, 2015 I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and ten percent of website visitors use website search to find something within your website. Now some sites, like Amazon, probably have … Continue reading It’s a Bad Sign If No One Uses Your Website Search
Lucy HollowayJune 3, 2015 The way in which consumers shop and access information is a totally different animal to what it was 10 years ago. The world has changed, and so have customers, no longer forced to accept what is imposed on them by industry. Gen Y in particular is keen to find the best … Continue reading May Contain Trace Amounts of Nuts – Cheap Online Multi-Channel Technologies, It’s a Jungle Out There
Cormac ReynoldsMay 27, 2015 Web design is a lot like decorating your home—it takes years to get things just the way you want them. Yet even after you’ve painstakingly gutted and refitted your entire kitchen, it won’t be long before you realise there are new elements that have got to be updated. Likewise, if you … Continue reading A or B? It’s Time to Find the Perfect Test for your Site
Ian NewcombeMay 23, 2015 Find out how Electronic Proof of Delivery is improving business efficiencies and customer service in wholesale delivery. Incorrectly picked items, rejected substitutions and damaged goods can be a regular occurrence in wholesale deliveries, but Electronic Proof of Delivery (EPOD) allows delivery drivers to record problems immediately and improve response times. Not only does … Continue reading Electronic Proof of Delivery for Wholesalers: It’s as Easy as A, B, C
