Tag Archives: It’s

Fighting Online Abandonment – It’s Easier Than You Think

David PooleAugust 27, 2015 Cart abandonment is the scourge of digital commerce. Every day, businesses see revenues slip away from them because customers give up on the transaction before completing it. Right now, the global average for abandonment is 76%. More than three-quarters of those who start an online transaction don’t finish it. That is … Continue reading Fighting Online Abandonment – It’s Easier Than You Think →

8 Signs It’s Time To Break Up With Your Giving and Volunteering Vendor

Product Management

Ryan ScottAugust 24, 2015 Congratulations! You’ve resolved to start fresh with your employee volunteer management system and work on strengthening your shaky marriage. But just because you’ve got new resolve doesn’t mean that the old problems which battered your relationship have gone away. For example, here’s one I hear about all the time: Your vendor … Continue reading 8 Signs It’s Time To Break Up With Your Giving and Volunteering Vendor →

It’s Not Slacking: Watching Videos at Work Makes You More Productive

Productivity

Justin StofferahnAugust 19, 2015 You can only stare at spreadsheets or Word documents so long before your eyes become blurry, numbers and words run together, and you lose the ability to focus. It’s not just you. It happens to everyone and, when it does, it’s your brain telling you that you need a break. So … Continue reading It’s Not Slacking: Watching Videos at Work Makes You More Productive →

Not Just an Annual Review: It’s So Much More

Performance Review

Julie KantorAugust 11, 2015 In my business, we consult with many interesting organizations—ranging from well-known, publically-traded companies to professional service firms, non-profits, and media giants. There are many lines of inquiry thrown around during a consulting session. Consider these: How do we evaluate performance properly? How do we handle an underperforming employee? How do we … Continue reading Not Just an Annual Review: It’s So Much More →

The Inside Scoop: What It’s Like To Work With A Negotiation Consultant

Consultanting

Devon SmileyAugust 9, 2015 Today, I’m pulling back the curtain and spilling the goods on what it’s like to work with a Negotiation Consultant. You’ll learn the nitty gritty on what happens from when your appointment is booked, until the action plans and strategies are in your hot little hands and making magic for your … Continue reading The Inside Scoop: What It’s Like To Work With A Negotiation Consultant →

How SEM and PPC Are Different, and Why It’s Important

Ad Targeting

Tanner HackneyAugust 5, 2015 With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA – what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference … Continue reading How SEM and PPC Are Different, and Why It’s Important →

Don’t Waste My Time! It’s a Question of Adding Value

Productivity

Miriam HaraAugust 4, 2015 Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for its fast pace and deadlines. Contrary … Continue reading Don’t Waste My Time! It’s a Question of Adding Value →

Planning Email For When It’s Seen, Not When It’s Sent

Email Marketing

Columnist Jose Cebrian envisions a future in which email is truly relevant and acts on the data at the time of open — but to get to that point, you must jump the hurdles along the way. Jose Cebrian on August 3, 2015 The future of email will be live content. First-party data will be … Continue reading Planning Email For When It’s Seen, Not When It’s Sent →

Have Marketers Forgotten What It’s Like To Be Human?

Marketing Guide

Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams. Jim Williams on July 27, 2015 Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth … Continue reading Have Marketers Forgotten What It’s Like To Be Human? →