Many expect client budget and project changes will have a negative effect on their businesses. Ginny Marvin on March 26, 2020 Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small … Continue reading Small agencies brace for impact, but say remote work isn’t slowing them down
Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]
Rachel Cunningham — February 10, 2020 Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between While B2C firms can … Continue reading Signs Your Digital Marketing Strategy Isn’t Working
Todd Kunsman — December 17, 2019 Follow @OhSoFreshMusic As a stakeholder or leader in your company’s brand, you’ve likely experienced some level of stress about handing off part of your brand management to your employees. It’s easy to see why giving employees access to your brand on social would be scary – you never know … Continue reading Why Activating Employees On Social Media Isn’t As Scary As You Think
Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email. Jennifer Cannon on December 12, 2019 Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing … Continue reading Global email benchmark report finds email isn’t dead – it’s essential
Stefan Palios — December 5, 2019 Follow @stefanpalios “I’d like to join your network on LinkedIn.” It’s a phrase we’ve all seen before in our emails or on our profiles. LinkedIn is the largest professional social network in the world and boasts half a billion members. The vast majority of recruiters use it, too, which … Continue reading Why Being “Connected” Isn’t Enough
Karen Repoli — November 30, 2019 Follow @karenrepoli A good virtual assistant is an amazing help to your online business and can be the difference between stagnant profits and huge growth. Many entrepreneurs can’t survive without them. However, sometimes there are problems that need to be resolved in order for your VA to be the … Continue reading What To Do When Your Virtual Assistant Isn’t Working Out
Tamra Chandler — November 15, 2019 This is my fourth blog in this series (you can find the first three on this topic here: blog one, blog two, and blog three). Let’s review. It’s past time to fix feedback and restore to its rightful place as a powerful and valuable tool for good. We must … Continue reading This Isn’t Feedback: A Critique of the Annual Review
Young Entrepreneur Council — November 13, 2019 Follow @YEC If you think your business could be viewed as complicated or boring to people unfamiliar with your industry, you may believe you’ll never be able to compete with website engagement rates seen by more “exciting” companies, such as ones in tech and retail. However, no matter … Continue reading Worried Your Industry Isn’t Exciting Enough? 10 Ways to Encourage Engagement With Your Website
Tamra Chandler — November 10, 2019 In my first two blogs on this topic (blog one and blog two), I made the case that it’s time (actually, well past time) to fix feedback and realize the full positive power feedback can bring to us and our organizations. I offered a new definition of feedback and … Continue reading This Isn’t Feedback: Telling Isn’t Trust-Building
