Thomas Griffin March 10, 2021 Email marketing is the keystone to driving sales in any business with an online presence. It isn’t enough to have a website because 70% of people leave your site and never return. And social media is also a chancy platform to use. There’s no predicting how its algorithm will change … Continue reading 5 Reasons Why Your Email Marketing Isn’t Making Sales
Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Derek Gleason December 6, 2020 Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you … Continue reading The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
Liz Kislik August 20, 2020 During this difficult time, I’m getting numerous requests to talk about teamwork. In the midst of the pandemic, it can be harder to coordinate remote teams with so many people dealing with children, roommates, or home spaces that just aren’t right for video meetings, and everyone’s stress level is extra … Continue reading Teamwork Isn’t Useful. Here Are 5 Things That Are
Travis Jamison August 2, 2020 Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in … Continue reading Amazon SEO Isn’t Google SEO: 6 Differences That Matter
Dhariana Lozano July 16, 2020 Nothing is more frustrating than putting time into creating content, showing up on social media, taking time to make sure your captions are just right.. just to hear crickets. Trust me, I’ve been there. After leaving my traditional 9-5 I had to figure out how to build my personal brand … Continue reading Why Your Social Media Isn’t Bringing You Any Clients
Angela Hausman, PhD July 16, 2020 Photo by Anna Shvets from Pexels As a good product manager, you routinely monitor key metrics that track the performance of your product only to find your product isn’t selling over a period of time. Sure, you didn’t expect product sales to take off like a rocketship (although that … Continue reading 4 Reasons Your Product Isn’t Selling and What to Do About it
SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. … Continue reading Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
Arik Hanson — April 17, 2020 Author’s Disclaimer: I know and fully realize a lot of people have lost–and will lose–their jobs during COVID-19. This is not designed to be a glib discussion, but merely a different take on the “working from home during COVID changes everything” conversation. Over the first four weeks of this … Continue reading Working From Home Isn’t All It’s Cracked Up to Be – and the COVID Outbreak Will Prove It
Simone Douglas — April 16, 2020 I heard on the grapevine, OK it was someone posting on LinkedIn, that business networking is meant to be dead in the wake of COVID-19 and I was actually stunned that they thought the world had stopped networking. As many of us rapidly find ourselves and our businesses forced … Continue reading Business Networking Isn’t Dead – It’s Not Even in Hibernation
