Bob Apollo — January 8, 2019 Follow @bobapollo — January 8, 2019 If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” necessity, then you all face the same top competitor, whatever you’re trying to sell, and whoever you’re trying to sell to. It’s … Continue reading Selling Incremental Improvement Isn’t Enough!
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned. Amy Gesenhues on December 11, 2018 Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. … Continue reading Marketers say Time Well Spent movement isn’t influencing social media plans
Sarah Rosenquist — December 2, 2018 Follow @stryvemarketing — December 2, 2018 In 2017, our team made a big commitment to the idea of agile marketing. It was sexy. We saw that it could increase productivity while making marketing more evidence-based. Who wouldn’t want that? We were sold. We sold our clients on agile, too. … Continue reading Why Isn’t Your Non-Engineering Team Agile?
Nico Prins — November 8, 2018 Follow @nhdprins — November 8, 2018 Side hustling has entered the mainstream in 2018. In the USA, 44 million workers top up their ordinary income with a side business. People are drawn to side hustles for a number of reasons. Some simply want a bit more cash. Others think … Continue reading 5 Ways to Make Sure Your Side Hustle isn’t a Waste of Time
Taylor Gordon — November 7, 2018 — November 7, 2018 StartupStockPhotos / Pixabay There are very few feelings in the world as discouraging as side hustling and seeing hardly any growth over months or years. Even if you started side hustling just to supplement your full-time income, you’re probably hoping the side work will someday … Continue reading 3 Reasons Your Side Hustle Isn’t Growing into a Full-Time Business
Bob Apollo — August 8, 2018 Follow @bobapollo — August 8, 2018 qimono / Pixabay Most traditional sales methodologies stress the importance of asking good questions, and there’s no doubt that the ability to ask relevant and effective questions is a critical sales skill. Unfortunately, the essential matching skill of actually listening to the customer’s … Continue reading Asking Good Questions Isn’t Enough…
Jon Mead — July 28, 2018 — July 28, 2018 That may seem like a strange question coming from a tech guy at one of the leading cobrowse companies. Don’t get me wrong, cobrowse is awesome! If you have a website, a SaaS app, or a hybrid mobile app, you should definitely consider using cobrowse … Continue reading What Do You Do When Cobrowse Isn’t Good Enough?
Lacy Boggs — July 20, 2018 Follow @blogspiration42 — July 20, 2018 Many, many years ago, I had a terrible boss. Remember that book/movie “The Devil Wears Prada”? She was like that, but without the redemptive story arc. And one of her favorite phrases to say to me when I didn’t somehow psychically anticipate her … Continue reading This Isn’t a Good Use of My Time
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.
Mike Dickerson — March 30, 2018 Follow @alter_agents — March 30, 2018 Millennial workers aren’t lazy or entitled, they just want to feel empowered by their employer in meaningful ways. Like it or not, the workforce of today is increasingly made up of millennials. And these younger workers in my generation are driving fundamental changes … Continue reading Lip Service Isn’t Enough: Millennial Employees Crave Meaningful Empowerment