Tamra Chandler — October 28, 2019 For many of us, “feedback” is a dirty word that we associate with painful conversations, bias, politics, resentment, and self-doubt. Feedback certainly has a branding problem — a negative reputation we’ve collectively built one lousy experience at a time. It isn’t that we all set out with bad intentions; … Continue reading This Isn’t Feedback: 4 Things You Think Are Feedback, But Actually Aren’t
Steve Lowisz — September 6, 2019 — September 6, 2019 It used to be that the response rate from candidates on LinkedIn was 60 to 70 percent. Now it’s below 10 percent! What happened? Well, for one thing, it doesn’t help that we’re all fishing in the same pond. According to many reports, 94 percent … Continue reading Why LinkedIn Isn’t the End-All-Be-All Source for Recruiting
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
Chris London — April 25, 2019 Follow @Pixel_Pro — April 25, 2019 Is your website failing to drive business? You may be having problems with your web development. Read more here. You launched your new e-commerce website and you’re excited about the promise of increased business. You sit back and wait for the traffic to … Continue reading Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business
Kristen Patel — March 19, 2019 Follow @kristinapatel — March 19, 2019 A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was stocked, and the present was wrapped. And theoretically, it was going to be a blast. But as … Continue reading A High Bounce Rate Isn’t Evil — It’s an Opportunity
Sarah Rosenquist — January 29, 2019 Follow @stryvemarketing — January 29, 2019 Right off the bat I need to make a disclaimer: I am not a thought leader. But that’s OK because I’m not going to pretend like I can tell you how to become the next Elon Musk. It seems like everyone on LinkedIn … Continue reading Here’s What Thought Leadership Isn’t
Kara Perez — January 24, 2019 — January 24, 2019 SarahRichterArt / Pixabay In early December, an article went viral that said that the key to success is for people to wake up at 4am. The article stated that waking up so early meant there were fewer distractions at 4am, plus Tim Cook and Michelle … Continue reading Waking Up At 4am Isn’t The Key to Success. These Things Are.
Bob Apollo — January 8, 2019 Follow @bobapollo — January 8, 2019 If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” necessity, then you all face the same top competitor, whatever you’re trying to sell, and whoever you’re trying to sell to. It’s … Continue reading Selling Incremental Improvement Isn’t Enough!
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned. Amy Gesenhues on December 11, 2018 Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. … Continue reading Marketers say Time Well Spent movement isn’t influencing social media plans
Sarah Rosenquist — December 2, 2018 Follow @stryvemarketing — December 2, 2018 In 2017, our team made a big commitment to the idea of agile marketing. It was sexy. We saw that it could increase productivity while making marketing more evidence-based. Who wouldn’t want that? We were sold. We sold our clients on agile, too. … Continue reading Why Isn’t Your Non-Engineering Team Agile?