Amy Drader October 22, 2021 Vector image created by freepik.com We often go into a new job hopeful and excited. We look forward to new challenges, new coworkers, and even the new boss. But it may not turn out to be as great as we hoped. Whether it’s after the first day, the first week … Continue reading What to Do When Your New Job Isn’t as Great as You Hoped
Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?
Mike Kappel October 11, 2021 Opening the doors to your business can be one of the most exciting days of your life. But, no one ever plans to go out of business when everything is so new and full of promise. However, there are some sure signs that’s where you’re headed, and you need to … Continue reading 6 Signs Your Business Isn’t Working (and How to Get Back on Track)
Tom Martin October 4, 2021 Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to read things that are not yet on the page.” God I love that quote. It should be hung in every product designer, software engineer and marketing executive office in … Continue reading The Dirty Little Secret Your Data Isn’t Telling You
Dave Brock July 30, 2021 All of us focus on the “numbers.” We are driven to “make the numbers,” because those are our goals and we are driven to achieve our goals. When we miss the numbers, we panic, we whip ourselves into a frenzy of activity to do more–all in service of making the … Continue reading It Really Isn’t About the Numbers
Paul Keijzer May 1, 2021 No one likes to pick their colleague’s slack, especially of someone who takes long lunch breaks, scrolls Instagram all day, unashamedly misses their deadline and doesn’t give their cent percent to a project. As a matter of fact, ninety-three percent of people who work on a team do so with … Continue reading What to Do When a Team Member isn’t Pulling Their Weight
Angela Ash April 29, 2021 When the pandemic struck, many email marketers found themselves with challenges, for obvious reasons. With so many people ditching all shopping for bare necessities, numerous brands found it difficult to market their non-essential products. Various surveys show that many email marketers have been sending fewer emails than they used to, … Continue reading 3 Reasons Your Email Marketing Campaign Isn’t Working
Thomas Griffin March 10, 2021 Email marketing is the keystone to driving sales in any business with an online presence. It isn’t enough to have a website because 70% of people leave your site and never return. And social media is also a chancy platform to use. There’s no predicting how its algorithm will change … Continue reading 5 Reasons Why Your Email Marketing Isn’t Making Sales
Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Derek Gleason December 6, 2020 Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you … Continue reading The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
