Tag Archives: Isn’t

Native isn’t display. Stop treating it like it is.

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018   With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.

Lip Service Isn’t Enough: Millennial Employees Crave Meaningful Empowerment

Mike Dickerson — March 30, 2018 Follow @alter_agents — March 30, 2018 Millennial workers aren’t lazy or entitled, they just want to feel empowered by their employer in meaningful ways. Like it or not, the workforce of today is increasingly made up of millennials. And these younger workers in my generation are driving fundamental changes … Continue reading Lip Service Isn’t Enough: Millennial Employees Crave Meaningful Empowerment

Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

Jesse Allred — March 6, 2018 — March 6, 2018 Use the foundations of traditional marketing to expand your digital marketing strategy. If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch … Continue reading Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

Bigger Isn’t Always Better: Learning to be a Key Player in Your Own Game

April Dodson — January 31, 2018 Follow @bidslotprogram — January 31, 2018 At one point or another, we may have all dreamt of working for or owning a Fortune 500 company alongside other big names like Walmart, Exxon Mobil, Apple, and General Motors. With a rapidly changing economy and shifting mindsets towards what it means … Continue reading Bigger Isn’t Always Better: Learning to be a Key Player in Your Own Game