by Vinay Patankar July 6, 2016July 6, 2016 When he started investing, Chris Sacca told himself, “F*ck it… I’m just not going to play this traditionally anymore.” And as any Shark Tank fans out there know, Sacca is anything but traditional. From his cowboy shirt uniform to his self-described “colorful language,” the billionaire Lowercase Capital … Continue reading Lessons from a Shark Tank Success Story: Chris Sacca’s Investment Checklist
Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads. Mary Wallace on June 21, 2016 There’s no argument that the pipeline of new leads — ones that are well-qualified and ready to buy — is the responsibility of … Continue reading Get the most out of your marketing automation investment
by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook
by Nikhil Sharma February 23, 2016 Follow @mrsharmaFebruary 23, 2016 Where will you put your advertising money this year? If you’re like most businesses, you’re torn between SEM and display advertising. Both have their distinct benefits but which one is right for you? The Current State of SEM For years, businesses that did not want … Continue reading SEM vs. Display Advertising: What’s A Better Investment?
by Tina DiSerafino February 13, 2016February 13, 2016 Many rumors have been floating around the internet that SEO is dead. I can assure you that it’s far from dead, though it has changed and evolved to be more of a branding technique than an advertising strategy. There have been many misleading opinions about SEO, such … Continue reading 3 Reasons Why SEO Is the Best Investment for Your Business
Matthew MacQuarrieNovember 3, 2015 Recently, I’ve blogged a little bit about the limitations I see with social media marketing. Those posts seemed to have resonated with a number of entrepreneurs who are—I think—a little bit frustrated with the state of online advertising, which doesn’t seem to offer quite the same bang for buck it did … Continue reading Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment
Rachel BaileyOctober 10, 2015 When a new employee begins the first day on the job at your small business, certain expectations are immediately set. While the character and culture of your office come to fruition as this new employee settles into his new role, general guidelines should be highlighted in one neat and tidy guide: … Continue reading The Employee Handbook: Worth the Investment?
Peter EllingtonOctober 5, 2015 How to Get Investment for Your Startup If you’ve got a great new business idea, you might think the rest is easy. The reality is – that’s simply not the case. Raising funding for your project is important – and it could be the biggest factor in determining whether you’re going … Continue reading How to Get Investment for Your Startup
David CraneSeptember 17, 2015 Most marketing technologies these days have multiple applications. Two separate systems may provide completely complementary capabilities for one marketing organization while being entirely redundant for another. This is just one reason why thoroughly researching your marketing tech investments is so important. While there never seems to be enough time to perform an … Continue reading 6 Sources To Consult Before Any MarTech Investment Decision
Brian SutterSeptember 14, 2015 Running a small business often means making tough decisions about how to spend and where to invest your limited capital. From inventory shrinkage to supply and forecasting challenges, an effective inventory tracking system and software is a critical company investment. If you don’t track your inventory, you have no way of preventing … Continue reading Why Inventory Tracking Software Is a Critical Investment
