Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. Nathan Safran on July 17, 2015 I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing … Continue reading Dissecting Ongoing Content Investment By Marketers
Arik HansonJune 3, 2015 Last week, a colleague asked a simple question. “Are social media certification programs worth it?” Simple question, right? Unfortunately, the answer isn’t as black and white. Because the answer requires context. It’s also situational–since not everyone is looking for the same “off-the-shelf” product as the next person. So, instead of a … Continue reading Are Social Media Certification Programs a Worthwhile Investment?
Susan SolovicFebruary 7, 2015 I’ve been gearing up to attend a conference and if you’re anything like me, you’ve probably been to your share of conferences throughout the years. They can be great events that contribute to your long-term success or they can be a short-term waste of money.Here are some suggestions to make sure … Continue reading 6 Tips To Get the Greatest Return From Your Conference Investment
Savannah MitchellJanuary 31, 2015 Picture your high school basketball court. Conference and sectional titles from years ago hang proudly, even if a little discolored from too many years in the gym. The glossy floor mirrors bright lights that are ready to radiate heat over each passionate player and hysterical fan. The band breathes life into … Continue reading Make Your Enterprise Social Investment A Slam Dunk
Johnny Mone November 26, 2014 The Tech Track 100 produces a report every year which identifies the fastest growing technology companies in the UK. It uses the amended London Stock Exchange’s (LSE) techMARK definition of a technology company as one that ‘shows a commitment to innovation, research and product development, and operates in sectors … Continue reading The Relationship Between Rapid Revenue Growth and Investment
Laura Cole November 26, 2014 According to the OECD’s Economic Outlook, there is likely to be only a moderate expansion of global output in the next two years. This means that the rate of growth is forecast at 3.7% for 2015 and less than 4% for the following year, meaning that there will be … Continue reading Creative Marketing: How Can You Promote Your Small Business Without Heavy Investment?
By Alex Charalambous, Published October 31, 2014 Design plays an instrumental role in driving business success. But it’s often difficult for marketing managers to convince C-Suite leadership of the importance of good design. Design is an investment in innovative thinking—branding and communication that creates value through competitive advantage, customer trust and market share—ultimately increasing profitability. … Continue reading Great Design: An Expense or Investment?
Burberry designer handbags are the ultimate accessory for any outfit, and They can be used as fashion accessories. To better explain my point it features a variety of designer products. This is apart from quality brand name guaranteed, and stylish design will be the envy of every woman who was always trying to be chic, … Continue reading Burberry Outlet Accessories Online Are A Smart Investment
Wealth Matters: The top 10 financial planning mistakes How otherwise smart people make bad investment decisions By Bruce Dzieza I’ve been working with people and their money for over 30 years and there are some very basic mistakes I see folks make. Many of these seem like no-brainers, but in reality they are issues that … Continue reading The top 10 financial planning mistakes
If you’re interested in the immense potential of creating, sharing and distributing digital content in 2014, consider who’s doing it best to help you achieve great results. It’s been known for some time that online video helps businesses increase their brand awareness, generate genuine buzz, and increase sales. What’s becoming more evident is how much … Continue reading Video marketing provides great return on investment
