Stacey Rudolph — April 19, 2017 — April 19, 2017 You have probably made an impulse buying decision before. According to Invespcro, 80% of shoppers have at one time made an impulse purchase. Moreover, UIE found that impulse purchases account for nearly 40% of all ecommerce purchases. As such, many retailers are strategizing on how … Continue reading An Introduction to Impulse Buying Persona [Infographic]
Adam Henshall — March 30, 2017 — March 30, 2017 All managers face the same question: “How do I improve the way my business works?” Well, according to BPTrends 2016 report, the percentage of executives who see processes as the crucial way to drive their businesses forward is 24 times the number who always have … Continue reading An Introduction to Automated and Interactive Processes
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017 Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement
We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro. Paul Shapiro on July 13, 2016 I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As … Continue reading A brief introduction to data visualization theory for marketers
by Jake Camacho June 17, 2016June 17, 2016 Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands. Emerging alongside it … Continue reading An Introduction To 360° Video For Social Media Marketers
by Sarah Greesonbach June 6, 2016 Follow @awyeahsarahJune 6, 2016 When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in learning about the topic you’re writing about. But once your clients … Continue reading How to Write a Blog Introduction That Hooks Your Reader
by Marco Sacca April 29, 2016 Follow @AccuraCastITApril 29, 2016 Over the past decade, search engines like Google have been taking the lead as the top places to market your products or services online. If you are looking to grow your business, you should be growing your online presence on the search engines. Search Engine … Continue reading An Introduction to SEO and SMM for Small Business Owners
by Andre W. Klein February 7, 2016 Follow @akleines2February 7, 2016 YouTube has an amazing advertising platform that will skyrocket your business success with just a few clicks. For direct access to the YouTube Advertising platform, you can go to www.youtube.com/ads. Did you know that any video uploaded to Youtube can include advertisements? These ads … Continue reading Paid YouTube Video Advertising – An Introduction
by Andre W. Klein January 28, 2016 Follow @akleines2January 28, 2016 One of the strategies being massively used, because of its almost instantaneous and highly productive results, is to position YouTube videos among the top results of Google.com and YouTube.com during searches. It is very important to consider a few things if you want your … Continue reading Ranking Your Videos on YouTube/Google – A Introduction Into Video SEO
by Andre W. Klein January 27, 2016 Follow @akleines2January 27, 2016 Facebook.com is known as the greatest Social Media Site ever. It dominates Social Media with its presence. Hence, Facebook.com is considered to be one of the most powerful online advertising power tools. Facebook has created an absolutely amazing advertising platform specially design for businesses, … Continue reading Paid Facebook Video Advertising – An Introduction
