Tag Archives: Introduction

Google Analytics Part 1: An Introduction for New Users

Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users

An introduction to streaming analytics for marketing and customer engagement

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017   Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement

An Introduction To 360° Video For Social Media Marketers

by Jake Camacho June 17, 2016June 17, 2016 Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands. Emerging alongside it … Continue reading An Introduction To 360° Video For Social Media Marketers

How to Write a Blog Introduction That Hooks Your Reader

by Sarah Greesonbach June 6, 2016 Follow @awyeahsarahJune 6, 2016 When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in learning about the topic you’re writing about. But once your clients … Continue reading How to Write a Blog Introduction That Hooks Your Reader

Paid YouTube Video Advertising – An Introduction

by Andre W. Klein February 7, 2016 Follow @akleines2February 7, 2016 YouTube has an amazing advertising platform that will skyrocket your business success with just a few clicks. For direct access to the YouTube Advertising platform, you can go to www.youtube.com/ads. Did you know that any video uploaded to Youtube can include advertisements? These ads … Continue reading Paid YouTube Video Advertising – An Introduction