Tag Archives: Introduction

The power of metadata: An introduction for DAM users

Leverage metadata across your DAM to improve content organization and build trust in your organization’s digital content ecosystem. John Horodyski on April 9, 2024 Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, … Continue reading The power of metadata: An introduction for DAM users →

An Introduction to Annuity: How Automatic Enrollment Works

Recruiting Automation

Deanna Ritchie January 11, 2022 Let’s not beat around the bush. When it comes to retirement, Americans are undersaving. How bad is it? Well, according to PwC’s Retirement in America report, one in four Americans don’t have any retirement savings. But, what about those who are saving? It’s not nearly enough. “Those that are [saving], … Continue reading An Introduction to Annuity: How Automatic Enrollment Works →

What Is TikTok? An Introduction to TikTok for Brands

TikTok

Kamaria Campbell March 25, 2021 In the past year, TikTok has taken the social media world by storm. With an estimated 1.1 billion users, 2.6 billion app downloads, and its endless creative potential, users can’t get enough. For the sake of comparison, Facebook has an estimated 2.8 billion users and Twitter has an estimated 330 … Continue reading What Is TikTok? An Introduction to TikTok for Brands →

How to Write Engaging Introduction for Your Next Blog Post

Blogging Tools

Kamalika De July 1, 2020 Danny is one click away from leaving your blog. And you must attract him, tie him, and lock him before he vanishes. But how? How can I hook the readers? Gone are the days when this question used to haunt me in my initial times as a professional writer. But … Continue reading How to Write Engaging Introduction for Your Next Blog Post →

Anatomy of an Inbound Marketing Blog Article: The Introduction

Marketing Tips

Joe Gillespie — June 11, 2019 — June 11, 2019 An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 minutes per day reading for leisure. Although some inbound marketing content might entail more business-related reading, … Continue reading Anatomy of an Inbound Marketing Blog Article: The Introduction →

Taking Your First Steps: Introduction to Google Ads for SASS Companies

SaaS Marketing

Jacob Brain — June 1, 2019 — June 1, 2019 200degrees / Pixabay “Get $ 100 in Free Ads!” “Free $ 75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… … Continue reading Taking Your First Steps: Introduction to Google Ads for SASS Companies →

Introduction to Pinterest SEO

Pinterest SEO

By Adrienne Erin June 12th, 2018 Pinterest is a powerful platform for marketers and business owners — in fact, 69% of people browsing Pinterest find an item they purchase or plan to buy, compared to just 40% of people browsing Facebook. Marketers are wise to seize on Pinterest’s power as a source of product discovery … Continue reading Introduction to Pinterest SEO →

Google Analytics Part 1: An Introduction for New Users

Google Analytics

Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users →

An introduction to conversational commerce and bots

Chatbots

Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies. Christi Olson on June 22, 2017 Conversations. We seem to be talking about talking an awful lot … Continue reading An introduction to conversational commerce and bots →

An Introduction to Impulse Buying Persona [Infographic]

Marketing Guide

Stacey Rudolph — April 19, 2017 — April 19, 2017 You have probably made an impulse buying decision before. According to Invespcro, 80% of shoppers have at one time made an impulse purchase. Moreover, UIE found that impulse purchases account for nearly 40% of all ecommerce purchases. As such, many retailers are strategizing on how … Continue reading An Introduction to Impulse Buying Persona [Infographic] →