Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018 Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action
Deborah Sweeney — May 28, 2018 Follow @MyCorporation— May 28, 2018 If your business has never had a company blog, started one up and then took a lengthy hiatus, or posted content so frequently that it caused you to burn out, it’s time to take a moment to reexamine your place as a blogger. You … Continue reading Burned Out on Blogging? Here’s How to Get Back Into It Again
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. Gisele Navarro on May 8, 2018 Link building starts with an email between two people. More often than not, these are … Continue reading How to turn a boring email into an irresistible link pitch
Michael Heller — May 2, 2018 — May 2, 2018 The performance review meeting is over and you have all this feedback, but don’t know what to do with any of it. Little do you know, the feedback has the potential to benefit you, your coworkers and the company around you in many amazing ways. … Continue reading 5 Ways to Turn Performance Review Feedback into Goals for Improvement
Customer Loyalty Seen As Key Driver For Adding AI Into Products by Chuck Martin , April 26, 2018 Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to a new Accenture study. In the course of developing AI- and digital technology-embedded … Continue reading Customer Loyalty Seen As Key Driver For Adding AI Into Products
Choncé Maddox — April 27, 2018 — April 27, 2018 Free-Photos / Pixabay Every small business owner wants repeat business. Even if you’re all about the hustle, it requires a ton of active work to constantly pitch your products and services to others. Having some repeat business can provide you with a sense of security … Continue reading How to Turn Clients and Customers Into Repeat Business
Jeremy Durant — April 17, 2018 Follow @BopDesignSD — April 17, 2018 If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase – it should not be an afterthought once your website is launched. In this blog, we take a … Continue reading B2B Blogging: How a Blog Fits Into Your Web Design Strategy
Carrie Hopkins — April 11, 2018 — April 11, 2018 Remember in 1996 when Bill Gates said, “Content is king?” Well, his statement still rings true today in the world of inbound marketing. Your content can be so powerful, and it deserves to be seen by as many eyes as possible! However, your audience won’t … Continue reading Tips to Repurpose Old Blog Posts into Winning Social Media Posts
Google Home Turns Into Search, Discovery Tool For Coachella Music Festival by Laurie Sullivan @lauriesullivan, April 9, 2018 Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13. Most fans of Beyonce and Cardi … Continue reading Google Home Turns Into Search, Discovery Tool For Coachella Music Festival
Paul O’Brien — April 9, 2018 Follow @airphysio — April 9, 2018 When a business is going well, we have a tendency to become complacent and forget what we did to make it successful. Sadly, business has a tendency to work in cycles and if you aren’t careful, your successful business can experience a downturn … Continue reading Turning a Downturn in Business into Record Profits
