Benji Bateman — July 29, 2018 — July 29, 2018 Have you ever been lost? It’s not a good feeling. Your head spins while you frantically try to locate something familiar. You probably remember getting lost in the grocery store as a kid, or getting lost on a backroad before the Maps app existed. Nobody … Continue reading How to Turn a Boring 404 Page into Something Brilliant
Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018 Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.
Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business
Kayla Sloan — June 29, 2018 — June 29, 2018 Time management is an eternal struggle for many people and especially those of us who work full-time and then some. We must be constantly vigilant of how we spend time or risk being overrun with work or chores at home. I know personally that I … Continue reading 9 Ways to Avoid Getting Sucked Into Social Media and Wasting Time
Lena Speir — June 27, 2018 — June 27, 2018 Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on … Continue reading Integrating Live Video Content into Your Small Business
Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights. Keri Morgret on June 21, 2018 This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth … Continue reading Turning Your Data Into Compelling Stories – SMX Advanced Recap
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018 Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action
Deborah Sweeney — May 28, 2018 Follow @MyCorporation— May 28, 2018 If your business has never had a company blog, started one up and then took a lengthy hiatus, or posted content so frequently that it caused you to burn out, it’s time to take a moment to reexamine your place as a blogger. You … Continue reading Burned Out on Blogging? Here’s How to Get Back Into It Again
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. Gisele Navarro on May 8, 2018 Link building starts with an email between two people. More often than not, these are … Continue reading How to turn a boring email into an irresistible link pitch
