Tag Archives: into

Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge

Young Entrepreneur Council — August 12, 2019 Follow @YEC — August 12, 2019 Integrating artificial intelligence functions into a business’s day-to-day operations can greatly increase team productivity and efficiency, but it can also cause confusion or grief, if not done smoothly. So what are the most important things for business leaders to remember when considering … Continue reading Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge →

Tapping Into the Entrepreneur’s X-Factor: Overcoming the Exchange Barrier

Business Protection

Brandon Seigel — June 27, 2019 — June 27, 2019 When we examine entrepreneurs from all walks of life, whether at the start-up stage, scaling toward success or becoming serial entrepreneurs, many exhibit similar recognizable qualities. Successful entrepreneurs are able to recognize talent, are focused on growth, are purpose-driven and are agile in an ever-changing … Continue reading Tapping Into the Entrepreneur’s X-Factor: Overcoming the Exchange Barrier →

Turning Cultural Differences into Workplace Assets

Corporate Culture

Howard Ross — June 28, 2019 Follow @cookross — June 28, 2019 We humans are social creatures who have a compulsion to connect with other humans. Paradoxically, that same need deeply divides us from others as we choose to identify with those in our own tribes. Our tendency toward tribalism is increasingly creating a society … Continue reading Turning Cultural Differences into Workplace Assets →

9 Elements of a Website that Converts Job Seekers into Applicants

Job Search

Charlotte Rowe — June 5, 2019 — June 5, 2019 No longer can the Careers portion of your website simply be a list of job postings, or even just a single page. In order to attract and recruit top talent, your website needs to communicate why someone would want to work for you through a … Continue reading 9 Elements of a Website that Converts Job Seekers into Applicants →

Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine

Website Development Guidelines

Dana Kachan — May 30, 2019 Follow @DanaKachan — May 30, 2019 Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach. Aesthetics are important. But if you do not approach web design with … Continue reading Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine →

Turn Your Data Points Into a Data Picture With Account Scorecard

Data Driven Techniques

Janet Polyakov — May 29, 2019 — May 29, 2019 The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all … Continue reading Turn Your Data Points Into a Data Picture With Account Scorecard →

Turning objective data into creative marketing

Data Management

A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Allen Martinez on May 15, 2019 at 1:31 pm Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words … Continue reading Turning objective data into creative marketing →

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads

Visual Search

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads by Laurie Sullivan @lauriesullivan, May 14, 2019 Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San Francisco. Schindler said the future of search … Continue reading Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads →

How to Mitigate Risk When Expanding Into World Markets

Market Research

Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets →

Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy

eCommerce Strategies

With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers. Ronald Dod on April 24, 2019 Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. … Continue reading Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy →