Sara Staffaroni — March 20, 2019 — March 20, 2019 The Net Promoter Score (NPS) metric is the perfect way to determine which customers are your brand advocates (NPS Promoters), which customers are moderately happy with your brand (NPS Passives), and which customers have encountered a bad experience along the way and would not recommend … Continue reading How to Turn NPS Detractors Into Promoters
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. Jon Schulz on March 18, 2019 Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps … Continue reading Why digital out-of-home should be integrated into your 2019 marketing mix
Nikola Roza — March 13, 2019 Follow @NikolaRoza — March 13, 2019 I know you’ll agree with me: WordPress is an amazing CMS (content management system). A feature-rich platform- yet easy to use. Great at its very core, but can be upgraded with thousands of add-ons (plugins and themes) to bring out the best in … Continue reading How to Convert Posts Into Pages in WordPress (and the Benefits You Can Gain)
Kyle Crocco — February 24, 2019 Follow @kylecrocco — February 24, 2019 Work in the United States is not designed to be creative. It’s designed to be repetitive, efficient, and reliable. Businesses, no matter what sector, have been modeled on the principles of the industrial revolution. Work rhythms have been set to clocks instead of … Continue reading Design Creativity Back Into Your Work
Tobin Lehman — February 25, 2019 Follow @gonewnorth — February 25, 2019 There’s a lot of excitement in the technology space about taking what would’ve been a traditional product or project-based engagement and turning it into a subscription. Everyone falls in love with recurring revenue and the seeming ease of the sales process -and those … Continue reading Look Before You Leap into Subscription Models
Natalie Baumgartner — February 13, 2019 — February 13, 2019 Disengagement is contagious and costly, and it’s your responsibility as a manager or HR professional to deal with this contagion before it spreads throughout your workplace. Overall, 16 percent of employees are actively disengaged, according to Gallup, but even one disengaged employee is one too … Continue reading How to Convert a Disengaged Employee Into An Engaged One
Kait Bowes — February 5, 2019 — February 5, 2019 Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that … Continue reading How to Incorporate Video Into the Customer Journey
Rose Morabito — January 21, 2019 — January 21, 2019 Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and current customers deeper, more personalized insight into our suite of … Continue reading How to Incorporate Video Into Your Sales Strategy
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019 So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions
