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Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads

Visual Search

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads by Laurie Sullivan  @lauriesullivan, May 14, 2019 Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San Francisco. Schindler said the future of search … Continue reading Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads →

How to Mitigate Risk When Expanding Into World Markets

Market Research

Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets →

Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy

eCommerce Strategies

With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers. Ronald Dod on April 24, 2019 Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. … Continue reading Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy →

Search Analytics Tool Moves Into Financial, Investor Markets

Search Strategies

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan  @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets →

Omnicom Folding Programmatic, Search Specialists Into Main Media Brands

Programmatic

Omnicom Folding Programmatic, Search Specialists Into Main Media Brands by Richard Whitman , Columnist, April 16, 2019 Omnicom Group CEO John Wren told financial analysts today that the company is integrating its specialist agencies Accuen and Resolution Media into its three main media agency brands: OMD, PHD and Hearts & Science. Accuen is the group’s … Continue reading Omnicom Folding Programmatic, Search Specialists Into Main Media Brands →

The 4 Tips You Need to Breathe New Life Into Your Onboarding Process

Effective Hiring

Samar Birwadker — April 1, 2019 Follow @samarbee — April 1, 2019 Finally, you’ve made it! After going through hundreds of resumes, screening applicants, and conducting interviews, you’ve selected a candidate that is the best fit for your organization. After managing through extensive hiring efforts, you think that the hard part is done, but sadly, … Continue reading The 4 Tips You Need to Breathe New Life Into Your Onboarding Process →

Inject Vitality Into Your Business With Blockchain Governance

Blockchain

Karthik Pichai — March 28, 2019 — March 28, 2019 For most companies, supply chains consist of numerous partners that manufacture products in siloed environments. When you fail to provide these parties with the necessary visibility, however, it becomes more difficult to adjust to customer demands and maintain integrity. Because of the number of supply … Continue reading Inject Vitality Into Your Business With Blockchain Governance →

Tech Company Brings AI Into The CMS Platform

Content Management Tools

Tech Company Brings AI Into The CMS Platform by Laurie Sullivan  @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform →

How to Position a Failed Startup into a Win on Your Resume

Career Resume

Virginia Franco — March 22, 2019 Follow @VAFrancoResumes — March 22, 2019 Free-Photos / Pixabay Wall Street Journal blogger Amsale Aberra recently authored “Why Now Is the Time to Start a Business.” where she discusses today’s entrepreneurial market. Her post got me thinking about the challenges entrepreneurs face when presenting their experience in a resume. … Continue reading How to Position a Failed Startup into a Win on Your Resume →

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