Tag Archives: into

From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans

Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans →

3 Ways to Better Communicate With Your Team a Year Into the Pandemic

Remote Work Tools

Mark Roberts April 12, 2021 Amid the pandemic, we’ve focused so much on how much we’ve evolved. In doing so, we’ve ignored something else the pandemic has brought to the forefront. We have forgotten to communicate. Or, maybe we never knew how to communicate, and, as is the case with so many problems, a crisis … Continue reading 3 Ways to Better Communicate With Your Team a Year Into the Pandemic →

Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into

Copywriting

Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into →

Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages

Apple Advertisement

Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages by Laurie Sullivan @lauriesullivan, January 29, 2021 Ad industry executives say Facebook will suffer after Apple implements its privacy changes in iOS, as it becomes more difficult for the social media company to collect user data and prove that ads on its platform work. … Continue reading Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages →

How to Leverage Your Limitations as a Business Owner and Turn Them Into Superpowers

Business Development

Nancy Solari January 19, 2021 Being a business owner with a limitation often brings unforeseen challenges and requires substantial perseverance. It can feel overwhelming and frustrating when your disability requires more time to read, hear, or travel to places. It’s almost like gearing up for a really intense workout everyday; but when you find the … Continue reading How to Leverage Your Limitations as a Business Owner and Turn Them Into Superpowers →

Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

Product Management

Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021 →

4 Mistakes to Avoid When Integrating Systems into Your Tech Stack

Technology

Brent Worley December 22, 2020 If your organization is working with multiple tech platforms, integrating those systems will provide better insights into the full picture of how your business is performing. However, integrating systems often involves a project that can be lengthy and costly. Here are a few areas where tech stack integration project mistakes … Continue reading 4 Mistakes to Avoid When Integrating Systems into Your Tech Stack →

Combining All Your Funnel Data into One Sheet

Sales Funnel

Olga Rusnak December 7, 2020 Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. The information was there, but it was scattered all over the place. Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and … Continue reading Combining All Your Funnel Data into One Sheet →

Take a peek into PPC routines during Cyber Five week

PPC Strategies

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Ginny Marvin on November 24, 2020 The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have … Continue reading Take a peek into PPC routines during Cyber Five week →

Predicting Creative Performance Moves Campaigns Into 2021

Performance Review

Predicting Creative Performance Moves Campaigns Into 2021 by Laurie Sullivan @lauriesullivan, November 20, 2020 What if marketers could predict the outcome of their creative in advertisements long before a campaign begins? Pattern89 believes it can by analyzing about 200 billion data points, across Facebook and Instagram, along with more than 49,000 dimensions per piece based … Continue reading Predicting Creative Performance Moves Campaigns Into 2021 →