Matt Williams Last updated: 7 April 2022 eToro has launched an NFT platform, eToro ART, a patron program to boost NFT artists and showcase non-fungible token collections. A message on the eToro.art website reads: eToro is partnering with the world’s best creators, agencies and brands to celebrate their NFT initiatives, and support them in bringing … Continue reading eToro gets into NFTs, launches eToro.art
By Moises Mendez II March 19, 2022 More than 13 million TikTok users watched as a Seattle man, who goes by the handle calm.simon, unpacked bags full of clothes, books, snacks, and kitchen supplies in his office cubicle. “I am moving from my apartment and into my cubicle at work,” he says in … Continue reading A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages
New function aims to let users enrich and activate first-party data. Constantine von Hoffman on March 21, 2022 Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate first-party data and utilize data … Continue reading Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud
By Danica Lo February 24, 2022 One of the most appealing aspects of Horizon Worlds—the Meta Quest 2 virtual reality app that launched to the broader public in December and now attracts more than 300,000 users monthly—is the opportunity to create and launch “worlds” within its ecosystem. Equipped with a suite of building, … Continue reading You will soon be able to speak objects into existence in the metaverse
Clients Are Digging Into ‘Modern Marketing’ by Michael McLaren , Op-Ed Contributor, February 24, 2022 Marketers have been looking to level up their efforts as of late, as evidenced by topics like “modern marketing” and “advertising solutions” being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge. Modern … Continue reading Clients Are Digging Into ‘Modern Marketing’
News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs by Joe Mandese @mp_joemandese, February 23, 2022 News veracity ratings service NewsGuard is diversifying into reputation management, unveiling a deal this morning to integrate its data on the trustworthiness of news sources with Pulsar, a platform analyzing social media conversations and sharing, news, search … Continue reading News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
How I Turned the Mistakes of My First Startup into Wins for My Second One Rihards Piks / 11 Feb 2022 When I founded my first company, Grafomap, I was an idealist. But, like many freshly baked entrepreneurs, I saw this personalized map poster startup almost as my own child and felt the need … Continue reading How I Turned the Mistakes of My First Startup into Wins for My Second One
Alejandra Zilak January 18, 2022 Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine ad, then waiting for the phone to ring. Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. … Continue reading What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails)
Sahail Ashraf January 17, 2022 TikTok uses sound, we know this. But brands don’t necessarily know how to capitalise on the impact of sound on audiences. Tiktok is now telling us how. While TikTok may well be known as a platform built on audio due to its focus on music, brands don’t necessarily know how … Continue reading TikTok Offers Insights Into Sound
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says by Laurie Sullivan @lauriesullivan, January 16, 2022 Purpose — what defines employees, consumers, and society — remains a major focus worldwide. As a keyword it represents the reason for being — why a business or someone exists in the world. Young leaders — who often … Continue reading Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
