Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising
Christopher Jankun October 11, 2020 Is it color or colour? What is the equivalent of a $ 20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other … Continue reading 21 Essential Tips & Tools for Running International Google Ads
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Tim Jensen on July 31, 2020 at 8:05 am Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more … Continue reading 5 tips for starting international PPC
Dave Colgate June 26, 2020 International SEO is far more complex than building search visibility in one country. Each new market opens up opportunities but you have to work much harder to secure them. You can’t just copy and paste your existing strategy and expect to get the same results in foreign markets. In this … Continue reading 13 Steps to Building an International SEO Presence
John Rampton — December 2, 2019 As a business owner, you have to love eChecks. For starters, electronic checks are cheaper and faster to process. Additionally, processing eChecks are secure, better for the environment, and allow you to set-up recurring billing. Simply put, if you aren’t accepting eChecks, then you’re missing out on a simple … Continue reading eChecks and International Customers
Peter Daisyme — November 11, 2019 Are you a business owner who has thought about taking your business international? If so, what is stopping you? Do you believe that only enterprise-level businesses can succeed overseas? The fact is that a whooping 98 percent of exporters in the U.S. are actually small and medium sized businesses. … Continue reading Is Your Business Ready to Go International?
Christopher Moore — August 1, 2018 Follow @cjmoore — August 1, 2018 Global expansion is an exciting prospect, but if you don’t know what you’re getting yourself into, you’ll quickly discover that your business isn’t scalable. There are no shortcuts when it comes to international e-commerce. You should either go all in or all out. … Continue reading 5 Tips For International E-Commerce
Martin Woods — June 1, 2018 Follow @indigoextra — June 1, 2018 Creating Websites for Different Cultures Taking your company’s message on the road and across international borders involves a lot more than a couple of new domains and maybe a few translated web pages. Sure, multilingual web designs, accurate and idiomatic translations, and local-favorite … Continue reading International Website Design
Christopher Moore — May 15, 2018 Follow @cjmoore — May 15, 2018 For a long time, small retailers had no way of expanding their business beyond their geographical borders. But with the Internet and the birth of the eCommerce industry, all that has changed. In 2017, global B2C online sales grew to $ 2.304 trillion … Continue reading How To Get Your E-Commerce Right For International Shipping
James Mathewson — January 10, 2018 — January 10, 2018 Pixabay In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a … Continue reading International SEO: Another Reason to Avoid AMPs
