Tag Archives: International

International Women’s Day 2023 and the martech community

Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women. Constantine von Hoffman on March 8, 2023 Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community.  “IWD 2023 is a great … Continue reading International Women’s Day 2023 and the martech community

Walmart Connect goes international and adds self-service

A new feature makes it easier for newer and smaller brands to move higher in search results. Nicole Farley on September 19, 2022 Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to … Continue reading Walmart Connect goes international and adds self-service

Exciting International Employment Solution Fuels Overseas Expansion

Exciting International Employment Solution Fuels Overseas Expansion Brad Anderson / 28 Jul 2022   Spurred by increased international employment, global expansion seems to be everywhere. Case in point: Comparably shows that Squarespace is making inroads around the world. Rahi is entering Africa. And Elsevier is heading deeper into India. It’s not hard to understand why … Continue reading Exciting International Employment Solution Fuels Overseas Expansion

Comparing Online Marketing Tactics for Local and International Companies

Vikas Kalwani September 20, 2021 Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. If you’re running an international company, it’s worth considering why … Continue reading Comparing Online Marketing Tactics for Local and International Companies

Why International Business Websites Need Foreign Language Versions

Why International Business Websites Need Foreign Language VersionsAs the internet continues to grow, your business has to stay relevant and visible with professional website translation. Currently the internet has over 4.66 billion active users across the planet, and nearly 65% of the world’s population has access to the service. It continues to grow and any … Continue reading Why International Business Websites Need Foreign Language Versions

New Restrictions on International Shipping to Thwart Illegal Trafficking

New Restrictions on International Shipping to Thwart Illegal Trafficking 2021 continues to make an impression early on, and the first month of the year hasn’t even been reached yet as of the writing of this article. Folks in shipping came out of New Year’s Day hearing the news from the U.S. Postal Service and similar … Continue reading New Restrictions on International Shipping to Thwart Illegal Trafficking

7 Considerations for International Targeting in Digital Advertising

Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising

21 Essential Tips & Tools for Running International Google Ads

Christopher Jankun October 11, 2020 Is it color or colour? What is the equivalent of a $ 20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other … Continue reading 21 Essential Tips & Tools for Running International Google Ads