Tag Archives: Intent

The Role of Intent Data in SEO Success

Jess Burns — June 28, 2019 — June 28, 2019 Search engines are getting smarter every day. Combine that with the fact that your competitors are creating more content than ever and you have a recipe for search engine optimization (SEO) disaster. The problem is that SEO is all too often boiled down to keyword … Continue reading The Role of Intent Data in SEO Success →

3 Ways Intent Data Maximizes Digital Ad Performance

Digital Advertisement

Jessie Coan — June 7, 2019 Follow @jessiecoan — June 7, 2019 There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back … Continue reading 3 Ways Intent Data Maximizes Digital Ad Performance →

Bridging the Gap Between Lead Gen and ABM with Intent Data

Leads Generation

Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data →

How Intent Data Unlocks the True Potential of Email Personalization

Email Personalization

Jessie Coan — April 19, 2019 Follow @jessiecoan — April 19, 2019 Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization … Continue reading How Intent Data Unlocks the True Potential of Email Personalization →

Assume Capability, Not Intent

Leadership Skills

Dave Bushy — March 21, 2019 — March 21, 2019 “Assume capability, not intent,” is part of a military maxim used in intelligence. While somewhat more arcane when employed in intelligence, its shortened form can serve as an effective and simple reminder of how to approach those with whom we interact in the business world. … Continue reading Assume Capability, Not Intent →

When Keyword Intent Is No Longer Enough

Keyword Search

Alex Andrade-Walz — October 19, 2018 Follow @alexmwalz — October 19, 2018 Ice cream. When someone types the words “ice cream” into Google, there isn’t an ice cream ball’s chance in an oven that any marketer or advertiser would truly know what that searcher is looking for. They could be looking for chocolate ice cream … Continue reading When Keyword Intent Is No Longer Enough →

What are Micro Moments? How Micro Moments Work With User Intent

Productivity

Garry Grant — October 14, 2018 Follow @seoinc — October 14, 2018 What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout … Continue reading What are Micro Moments? How Micro Moments Work With User Intent →

What is User Intent? Understanding User Intent and How it Helps With SEO

SEO Education

Garry Grant — October 6, 2018 Follow @seoinc — October 6, 2018 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three … Continue reading What is User Intent? Understanding User Intent and How it Helps With SEO →

5 ways to leverage real third-party purchase intent

Sales Techniques

If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent resources available in your market. John Steinert on September 19, 2018 A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a … Continue reading 5 ways to leverage real third-party purchase intent →

Here’s how to use custom intent audiences in your GDN campaigns

Marketing Campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. Grace Kaye on June 29, 2018 Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to … Continue reading Here’s how to use custom intent audiences in your GDN campaigns →