Charly Mostert May 25, 2021 If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. Here’s a quick refresher on the state of martech tools as of April 2020: There are now 8,000+ tools in the landscape, up 13.6 percent year-over-year. (So basically the same amount of … Continue reading Why Are System Integration Projects Critical For Business Success? [With Examples]
Plus, platforms tackle getting more done in emails Chris Wood on May 5, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading New Pega products, Microsoft Ads integration: Wednesday’s daily brief
Google Builds Integration For Programmatic Publisher Identifiers by Laurie Sullivan @lauriesullivan, March 11, 2021 The publisher provided identifier (PPID) in Google Ad Manager has been around for years, but until now was only used for direct deals. With the end of third-party cookies, this product is getting a new life. These single-site identifiers, which are specific … Continue reading Google Builds Integration For Programmatic Publisher Identifiers
Paige Reeve January 7, 2021 There’s a number of recruitment, headhunting, and staffing agencies out there in need of a recruitment CRM to help them manage their prospects better. That’s why it’s relatively easy to acquire leads as recruiters. The actual challenge lies in converting them to be clients. This phase is the hardest part … Continue reading How to Earn New Clients Through Recruitment CRM Integration
Brent Worley December 9, 2020 If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. 1. Discovery The discovery phase defines the “what” of the project: What … Continue reading 5 Steps to Plan a Successful Tech Stack Integration Project
Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform by Laurie Sullivan @lauriesullivan, November 18, 2020 Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies (SMB), introduced in June. Later this month, Microsoft Advertising will integrate LinkedIn into Digital Marketing Center, as well as … Continue reading Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Angela Hausman, PhD October 27, 2020 Image courtesy of Entrepreneur For businesses, especially small businesses, the rapid increase in e-commerce sales is a two-edged sword. On the one hand, increased sales mean higher revenues but, on the other, shipping costs and the handling necessary to turn around orders quickly strain the business processes of nearly … Continue reading Shipping Integration is a Must for Your E-commerce Business
Judy Caroll October 5, 2020 Trying to sell a business is no easy feat. It requires you to be good at identifying who your potential buyers are and how their risks and opportunities are perceived from their lens. If you can do that, it will result in realizing the higher value for the business. Every … Continue reading Growth Strategies for Systems Integration Companies
By Carin Canale-Theakston August 14, 2020 It’s been almost six months since COVID-19 was declared a global pandemic by the World Health Organization. During these six months, our world has seen many novel events: The first pandemic in our collective lifetimes. The largest civil rights movement in history. Major school districts declaring they won’t return … Continue reading Is ‘work-life integration’ the new ‘work-life balance’?
Marcel Casella — June 4, 2020 I have seen many E-Commerce websites struggle with the many aspects of running a successful online business. Most have had humble beginnings offering their products through social media or sending relatively effective email marketing campaigns. Many just open their online store on Shopify and develop a loyal customer base. … Continue reading How eCommerce Integration Saved my Life
