Tag Archives: InStore

In-store apps are now rated like products, Forrester report finds

Mobile Apps

Barry Levine on March 11, 2019  For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds →

Placed Attribution For TV Connects To In-Store Visits

Marketing Attribution

Placed Attribution For TV Connects To In-Store Visits by Laurie Sullivan  @lauriesullivan, June 13, 2018 Placed, which provides attribution on consumer exposure advertising, on Wednesday introduced TV measurement as a part of Placed Attribution. The platform connects ad views seen on broadcast television to store location data from about 300 million devices through partnerships with … Continue reading Placed Attribution For TV Connects To In-Store Visits →

Online Sales to Top In-Store Sales Again During Thanksgiving Weekend

Holiday Season

Laura Donovan — November 17, 2017 Follow @thewordpro — November 17, 2017 veerasantinithi / Pixabay Providing online sales for your products during the busiest shopping weekend of the year will be crucial to the success of your business during the 2017 Holiday Season. Adobe is predicting that consumers shopping from their desktop will account for … Continue reading Online Sales to Top In-Store Sales Again During Thanksgiving Weekend →

Online Product Reviews Can Boost In-Store Sales Up To 75%

Feedback Management

Online Product Reviews Can Boost In-Store Sales Up To 75% by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2017 For every incremental $1 sold online in the apparel and accessories category, an additional $2.21 is sold in-store as a result of reading a review, according to data released Wednesday. With Deloitte predicting holiday sales … Continue reading Online Product Reviews Can Boost In-Store Sales Up To 75% →

Using Bluetooth, beacons and NFC to personalize in-store shopping

Personalization

At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses. Justin Freid on June 15, 2017   Many large retail chains — such as Macy’s, Sears and J.C. Penney — have been struggling. Just this week, children’s clothing retailer Gymboree … Continue reading Using Bluetooth, beacons and NFC to personalize in-store shopping →

City Furniture taps Apple, IBM for in-store apps to improve the sales experience

eCommerce Platforms

Use of the apps has increased average order value by 5 percent. Greg Sterling on May 31, 2017   Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can … Continue reading City Furniture taps Apple, IBM for in-store apps to improve the sales experience →

7 Best Practices to Create an Effective In-store Presence for Co-brand Cards

eCommerce Strategies

David Wilson — April 4, 2017 — April 4, 2017 Creating an effective in-store marketing presence for a co-brand card is a challenge facing almost all retailers. To better understand the current landscape and develop a useful set of insights-to-action, Media Logic conducted an in-store audit across more than 30 different retail brands. Overall, we … Continue reading 7 Best Practices to Create an Effective In-store Presence for Co-brand Cards →

How to harness the power of Facebook Local Pages to drive in-store sales

Facebook Business

Facebook’s 1.74 billion monthly active mobile users aren’t just ‘liking’ photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage. Tom Kuhr on March 21, 2017   Your brand might be doing … Continue reading How to harness the power of Facebook Local Pages to drive in-store sales →

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