Tag Archives: Innovation

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue →

How emerging email innovation will impact marketers in 2020

Email Strategy

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. April Mullen on January 28, 2020 During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. … Continue reading How emerging email innovation will impact marketers in 2020 →

Here’s how we prepare for a new decade of marketing innovation

Marketing Strategy

We should not be afraid to take a bolder approach with personalization if we’re proactive in creating high standards with our customer’s data privacy. Kyle Henderick on January 16, 2020 at 1:03 pm The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert … Continue reading Here’s how we prepare for a new decade of marketing innovation →

Innovation is The Misunderstood Silver Bullet

Innovation

Keira Koscumb — September 4, 2019 — September 4, 2019 The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, vying with their peers to be labeled the “most innovative” in their industry. It’s a … Continue reading Innovation is The Misunderstood Silver Bullet →

How Different Cultures See Intuition and Innovation

Corporate Culture

Richard Conrad — July 30, 2019 — July 30, 2019 The Western idea of intuition is based on the concept that some information can be acquired without reason or observation: a gut feeling or a sixth sense that makes the person experiencing intuition feel one way or another. For example, “I had an intuition he … Continue reading How Different Cultures See Intuition and Innovation →

Getting Started with Innovation Management

Innovation

Michel van Hove — June 24, 2019 — June 24, 2019 What is Innovation Management? Innovation Management involves all activities that provide the right conditions for innovation to repeatedly deliver value for customers, competitive advantage and growth for the business as well as benefits for employees and all other stakeholders. Innovation management needs to become … Continue reading Getting Started with Innovation Management →

Everything you Should Know About Email CTA and Adding Innovation to it

Email Marketing Tools

Kevin George — March 25, 2019 Follow @imkevin_monk — March 25, 2019 Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to provide information” or “to offer services”. All these purposes can be achieved by working on the following … Continue reading Everything you Should Know About Email CTA and Adding Innovation to it →

Marketers must capitalize on the new wave of email innovation

Marketing Campaigns

Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation →

Innovation In Voice Search Top Of Mind For Marketers At Large Brands

Voice Search

Innovation In Voice Search Top Of Mind For Marketers At Large Brands by Laurie Sullivan , Staff Writer @lauriesullivan, (September 05, 2018) Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers. “Where do I begin?” remains one of the most common questions among marketers interested in voice … Continue reading Innovation In Voice Search Top Of Mind For Marketers At Large Brands →

5 Unexpected Sources of Innovation and Growth

Growth Strategy

Stuart Cross — May 16, 2018 Follow @stuart_cross — May 16, 2018 Managers value predictability; it gives them a sense of control over external events. In my experience, results that do not match initial expectations are not normally welcomed, and actions are quickly put in place to restore performance to expected levels. Even results that … Continue reading 5 Unexpected Sources of Innovation and Growth →